Top Outdoor Manufacturers Use Channel IQ Online Management Software
Chicago, IL (PRWEB) July 17, 2013 -- Channel IQ (CIQ), the world's leading provider of online management software applications for price monitoring, brand protection, and retailer verification services intelligence, announced today that four of the top outdoor manufacturers use Channel IQ software. As the Outdoor Show approaches in Salt Lake City, CIQ now provides cutting-edge online price monitoring services to outdoor product manufacturers including Thule, American Rec, New Balance and Marmot Mountain.
With the explosion of counterfeit and grey market sellers in the online marketplace, outdoor manufacturers are focused on understanding the complete scope of their online brand activity and how to manage violations. To do so, they need large amounts of qualitative and quantitative online data. CIQ’s big data solutions for channel management have excited demand for their applications to monitor and identify online price erosion, counterfeit and grey market sellers, pricing policy violators, and unauthorized resellers; and to proactively address these problems.
Outdoor Clients Recommend Channel IQ Solutions
Tripp Wyckoff, VP Sales Marketing & Services of Thule commented that “Thule’s position as a premium brand within the Outdoor Industry relies on brand protection and management across online channels. Channel IQ plays an important role in Thule’s maintenance of a strong brand reputation through daily monitoring of compliance concerns, eliminating channel conflicts, and streamlining analysis into a single tool."
Ed Haddad, VP Intellectual Property of NewBalance Footwear and Apparel stated of Channel IQ that “Developing an online advertised price policy was an important tool in helping us protect our brand image and support our loyal retailers. Channel IQ provides us with the information we need to monitor our program.”
Andy Welling, VP Sales of Marmot Mountain LLC praised Channel IQ as "a great partner. Their team is responsive and helpful and they give us tremendous insight to review and manage our channel pricing.”
For American Rec, Michael Denison, E-commerce & Domestic Channel Coordinator, noted Channel IQ’s capabilities to pin point online issues and action them accordingly. "Channel IQ helped us identify MAP issues and unauthorized online resellers that were hurting our channel partners and brand. With their tools and methodologies, we were better able to protect our brand and channel resellers."
The recent client addition of industry leader Johnson Outdoors secures CIQ’s hold on the top outdoor manufacturers. To support these clients, CIQ will be in attendance at the upcoming Outdoor Retailer Summer Show to be held in Salt Lake City, running from July 31st to August 3rd. Channel IQ's top clients will be in attendance and CIQ will be there to ensure buyers that their inventories are protected with adequate price monitoring and business intelligence tools.
"We are pleased that so many leaders in the outdoor retail industry trust Channel IQ to protect their corporate investments in online inventories," stated Wes Shepherd, CEO and Founder of Channel IQ, "both manufacturers and online resellers need a way to keep their internet business healthy. Channel IQ provides that essential ingredient to protect both the brand and the pricing margin strategies."
About Channel IQ
Channel IQ is the leading provider of online price monitoring, channel distribution management, and brand protection solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit http://www.channeliq.com.
Jonathan Laverentz, ChannelIQ, http://www.channeliq.com, 312.846.1199 354, [email protected]
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