“Any insurance company wants to maximize its profits. In order to that, they are resorting to various methods that can help them determine the most profitable insurance rates for them”, said Russell Rabichev, Marketing Director of Internet Marketing Company.
LOS ANGELES (PRWEB) December 06, 2020
Drivers that renewed their insurance policies more than once are well aware that the costs of insurance can vary a lot. Some drivers might be boggled about the sudden insurance cost changes, especially those who are not familiar with the methods used by insurance companies in order to determine the insurance premiums.
The main reasons why insurance premiums change over time are the following:
- Claim ratio. Any insurance company wants to make as much profit as possible. The ideal situation for an insurance provider is to sell insurance policies to customers that will stay for a long time with them and will never be involved in an accident and will never file a claim. This means that the insurance company will have 100% profit from their premiums. However, insurance companies have to pay the claims of their customers. In order to not lose money, insurance will try to spread the loss to all of their paying clients, even to those who never made a claim.
- Driver’s profile. In order to maximize their profits, the insurance providers are targeting certain types of drivers. For example, providers can target middle-aged persons that have enough driving experience, or seniors that are rarely driving. Besides that, insurance companies can target persons that have certain professions that are being deemed more responsible because their jobs involve higher analytical skills and responsibility. For these reasons’ insurers want to attract these persons to be their customers. In order to do that, they are willing to offer all sort of discounts and special offers.
- Statistics. Insurers use many statistics that are provided by the authorities and various organizations. All of these data is added to an insurer's algorithm in order to determine the insurability risk. The data is continuously updated, so the results change over time.
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