Top Tips for Coming Up with a Brand Name – Plus, the Top Branding Agencies to Hire, According to Branding Agency Rating Platform

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As many as 77% of the people purchase products whose brand names they recognize. compiled the tactics experts use to come up with a memorable brand name.

As many as 77% of the people purchase products whose brand names they recognize, and name recognition plays an important role in securing funding as 82% of investors admit that it is an important factor in investment decisions.

Good brand names are simple, memorable, future-proof and original.

The main benefits of coming up with a good name are adding value to products and services, lending identity to the business, becoming synonymous with products made by the brand and driving sales and revenue., a B2B marketplace connecting businesses with branding agencies, outlined the key principles experts use when naming a brand.

The main steps to take to come up with a brand name are:

1. Collect the broad set of ideas of what the business is, thinking about its story, origins and ambitions.
2. Aim to use the name to cater to the aesthetics and values of the brand’s audience.
3. Tap into the brand’s archetype and the audience persona to build messaging, which can sometimes be supported through phonetic symbolism.
4. The brand tone should speak to audiences and reflect business tendencies.
5. When brainstorming name ideas, try to be relatable but not overly trendy.
6. Check the availability of brand assets like domain name and social media handles.

The top branding agencies that help brands come up with a company name are:

1. Namestorm

Namestorm has been in the market for business naming consulting since 2005. They have advised startups, medium-sized companies and well-known companies and helped them create or find their desired name. They founded NameRobot, a portal with many unique tools for do-it-yourself naming.

2. Art Fresh Inc.

Art Fresh is a full-service branding agency that provides high-quality services including market research, marketing strategy, naming, branding, content marketing and social media support. They specialize in top quality packaging, exclusive web design and creating stand-out brands.

3. Leidar

Leidar is an international advocacy, branding and communication consultancy helping clients communicate effectively. Their offices in Geneva, Oslo, London, Brussels and Dubai work together to deliver brand strategy and communications for international clients in all sectors.

4. Mystique Brand Communications

Mystique is a brand partner that uses marketing expertise to support businesses with scalable lead generation and retention solutions to accelerate sustainable growth results. They help small business owners take their brand to the next level.

5. Web Sharx

Web Sharx is a company specializing in a wide range of digital marketing, web design and creative development services. With a strong foundation of web development and graphic design, they provide results by implementing SEO best practices and utilizing a range of digital marketing tools.

6. BAKER Associates –
Expertise: Logo Design, Graphic & Print Design, Package Design and more

7. Bonfire Effect –
Expertise: Logo Design, Graphic & Print Design, Ad Services and more

8. Brand Envoy Africa –
Expertise: Video Production, Ad Services, Package Design and more

9. Brand You Development & Coaching Limited –
Expertise: Logo Design, Graphic & Print Design, Ad Services and more

10. FRW Studios –
Expertise: Graphic & Print Design, Ad Services, Package Design and more

11. GB-Agency –
Expertise: Branding, Logo Design, Creative Services and more

12. Invictus Studio –
Expertise: Logo Design, Product Design, Graphic & Print Design and more

13. JaxonLabs Brand Innovation –
Expertise: Logo Design, Video Production, Consulting and more

14. Lien Design –
Expertise: Product Design, Graphic & Print Design, Package Design and more

15. Orchan Consulting I Asia –
Expertise: Product Design, Consulting, Creative Services and more

16. Rock Candy Media –
Expertise: Graphic & Print Design, Video Production, Public Relations and more

17. Think PR –
Expertise: Video Production, Ad Services, Public Relations and more

18. Tridimage –
Expertise: Branding, Package Design, Consulting and more

Brands can view the best branding agencies by location, team size, project budgets and average price rates on

About Top Branding Companies:, a B2B marketplace connecting businesses with branding specialists, ranks the best branding design agencies by expertise, industry and location.

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Immy Ransom
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