Top Website Design Company, Lounge Lizard, Shares the Top 7 Tips for Using Pop-Ups for Lead Generation

NEW YORK, Jan. 30, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a top website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Turning website visitors into leads is a crucial step in the marketing process. After spending money and effort to get people to a website, it makes sense that converting them should be the next key step a digital marketer focuses on. One of the best vehicles available for creating conversions is using pop-ups. While there has been resistance in some corners about using pop-ups, primarily due to the negative stigma leftover from overuse in years' past, they are one of the best methods for getting a good return on the investment made attracting visitors to a website. Today NY based web design company, Lounge Lizard, shares the Top 7 Tips for Using Pop-Ups for Lead Generation.

What are pop-ups?

From a digital marketing perspective, a pop-up is a simple website window that overlays the primary window. This overlay encourages an action by the page visitor such as registering for an email list, newsletter, or event. When pop-ups first became popular, they tended to be annoying and disruptive to a visitor, primarily because marketers did not understand the best practices to utilize for maximum effectiveness with this tool. It is important to recognize that pop-ups are a valuable style of the call-to-action (CTA) which is a critical component of a successful website.

Actions by the visitor trigger the basic pop-up messages:

• Entry – When someone lands on a page the pop-up is launched
• Exit – When the cursor is moved to the top of a page which can indicate clicking away the pop-up is launched
• Click – When a visitor clicks on a link the pop-up is launched
• Timed – After a predetermined amount of time on a page the pop-up is launched
• Scroll – After a visitor scrolls to a specific point on a page the pop-up is launched

While not everyone recognizes the value in using pop-ups, these top tips will increase the effectiveness of their use and should be considered for any page utilizing this conversion method:

• Focus on exits – The exit pop-up should be the version primarily used to encourage conversions while providing a good user experience. It is less disruptive than at any other point and not interrupting their journey on the site as they are about to leave. Entry pop-ups should be used the least as they immediately interrupt the journey. Click, timed, and scrolling pop-ups are all useful in specific situations to help nudge a visitor towards an action.
• Easy to exit – Pop-ups should have a close button in the top right corner such as [Close X] to allow visitors a quick and effortless way to remove the overlay. Sites that hide the close button or use buttons that delay in appearing are simply delaying the inevitable.
• Once per visit – Pop-ups should be limited to one per site visitor by a user to avoid irritating the visitor. Most people do not like to be badgered. Cookies should be used to track visitors as well as being used to ensure repeat customers are not constantly bombarded by pop-ups that are unnecessary.
• Consider intent – The message used on the pop-up should be relevant to the page it is overlaying. As a top Long Island SEO firm, we understand that if the intent of the visitor is to learn about a specific topic, any pop-up used should directly relate to that intent rather than offering something relatively irrelevant in the eyes of the visitor.
• Great value proposition – At the heart of any successful CTA is a great value proposition. Each pop-up should clearly reflect the value being offered to the visitor while using a friendly tone.
• Brand consistency – Pop-ups should follow the same rules for brand consistency and messaging as the rest of the website. At a glance the visitor should recognize that the pop-up is from the site he or she is engaged with based on colors, fonts, imagery, etc. Sites that use unique pop-ups which vary from standard brand image risk confusing a visitor and reducing conversions.
• Testing – Important elements of a website should always be tested thoroughly using A/B testing. In the case of a pop-up, this is a primary CTA and therefore is very important in turning visitors into conversions so every aspect from placement, size, images, colors, and messaging should be tested.

Lounge Lizard Digital Marketing Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.

Related Links

loungelizard.com