TOPEKA, Kan. (PRWEB) January 29, 2019
Bringing back a beloved brand or product can be a huge risk for the planning, design and engineering teams at a manufacturer. A product, line or brand which enjoys status as “retired icon,” after all, can be undermined by a sloppy attempt to reintroduce it without proper care for understanding the reasons why the original was beloved.
This is as true in the automotive world as anywhere else. The Ford Thunderbird, for instance, returned for the 2002 model year and only lasted four model years after critics panned the model’s lack of performance, high starting price and lack of whimsical personality which defined the original.
On the other side of the spectrum, Volkswagen’s New Beetle, which debuted around the same time, is now an iconic and prevalent model that has offered drivers the fun and user-friendliness of the original model for over two decades.
For an iconic sports car like the BMW Z4, however, the minds behind its reintroduction were undoubtedly aware of the weight of the task of bringing the model back and producing something that doesn’t just fall in line with modern design and engineering but leads it.
It seems that the teams at BMW have accomplished this. With an expected arrival of spring this year, the Z4 is slated to be a popular model that brings the performance and luxury of the original coupe and roadster into the modern automotive era.
To help spread awareness over this model’s return, and allow interested shoppers the opportunity to put their foot in the door with a reservation, the staff at BMW of Topeka have published a page to their website allowing interested parties to preorder the 2019 BMW Z4.
Additionally, this page highlights specs for the new model, shares some of its technical features and shows off the high-performance design with plenty of images.
Those shoppers seeking more information on the 2019 BMW Z4 are encouraged to visit the dealership’s website, http://www.bmwtopeka.com, or call the BMW of Topeka sales team directly at 785-266-8480. BMW of Topeka is located at 3030 S. Kansas Ave. in Topeka.