Tour24 Takes Off: Innovator of Self-Guided Apartment Tours Experiences Explosive Growth, Adds Key Executive Hires

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Company Receives Distinguished Achievement Award and Announces New Growth Metrics at NAA

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“As we continue to expand into new markets and strengthen our capabilities with strategic partnerships, Erin and Joanna’s profound understanding of the multifamily industry and what it takes to grow a business are crucial as we revolutionize the way prospects tour apartments.”

As the National Apartment Association (NAA) kicks off one of the multifamily housing industry’s most-watched events, Tour24, the leading on-demand platform for self-guided apartment tours, is sharing key company growth metrics and new appointments to the company’s executive team. As key players in multifamily come together at the NAA’s APTvirtual Conference, Tour24 is focused on innovating its solution to continue serving properties and prospects during one of the most challenging times ever in the industry. Fueled by the pandemic and social distancing orders, Tour24’s contactless solution is announcing it has now supported thousands of tours since March and an 800 percent increase in tours year over year.

To keep up with the growing demand, Tour24 has added two new executives to its leadership team to help lead the company into its next phase of growth. Erin McCormick joins the leadership team as Principal and Joanna Hackney has been added as Executive Vice President of Client Success. McCormick is an award-winning design and tech expert who has founded three companies and Hackney counts over twenty years in the multifamily industry including most recently as the Senior Director of Professional Services for RealPage, Inc.

“As a serial entrepreneur, I know first-hand that, from the start, the right people are critical to the success and scalability of the business,” said Georgianna W. Oliver, Founder and CEO of Tour24. “As we continue to expand into new markets and strengthen our capabilities with strategic partnerships, Erin and Joanna’s profound understanding of the multifamily industry and what it takes to grow a business are crucial as we revolutionize the way prospects tour apartments.”

“Supporting the leasing process has never been more critical for our industry, and our platform has helped communities not miss a beat this year,” added Hackney. “To be able to play even a small role in helping the multifamily industry keep ticking during a time of uncertainty for so many is a remarkable experience.”

Tour24 is being recognized for its breakthroughs in technology with one of Commercial Property Executive’s Distinguished Achievement Awards, which honor the industry's outstanding transactions, projects and people. The award will be announced on November 4, during the publication’s CPE-MHN 2020 Summit Series.

“Proptech has been a booming industry over the last few years, with new innovations popping up seemingly weekly,” added McCormick. “It’s especially compelling to be part of something that is moving the needle for the customers in a tumultuous economy, and to gain recognition for that innovation is thrilling,” added Hackney.

The Tour24 mobile app integrates with smart-home providers to provide self-guided tours of model and vacant units, check out the amenities, and get a feel for the overall community. It supports zero face-to-face contact during the leasing process, while also accommodating walk-ins and after-hours requests, so communities don’t miss out on new renters. For more information on Tour24, please visit http://www.tour24now.com.

About Tour24
Tour24 is the leading on-demand platform for self-guided apartment tours. Tour24’s transformative technology integrates with smart home technology providers to deliver safe, self-guided property tours and serve as an extension of leasing teams to support lead generation. With Tour24, prospective residents can tour apartments on their own schedule, reducing the time it takes to find a new home and driving more leases for properties. Follow us on Twitter @Tour24now. The Tour24 mobile app is available in the App Store and Google Play and compatible with both iOS and Android devices.

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Aimee Eichelberger
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