Trada Hits 1 Million Conversions Milestone
Boulder, CO (PRWEB) September 24, 2013 -- Trada, the only performance-based paid search marketplace for mid-market advertisers and paid search experts, announced today that they have generated 1 million conversions for their clients since launching in 2009.
Trada provides advertisers with an expert team of optimizers who work to beat an advertiser’s conversion goals. When an optimizer beats an advertiser’s conversion goal, she is paid. Conversions can range from a lead form fill out, an online purchase, a software install, a whitepaper download to a phone call. Each conversion action is determined by the advertiser’s business model.
Trada’s marketplace allows mid-sized businesses access to highly-specialized paid search experts that they normally would not have access to even by going through a traditional advertising agency. Since Trada’s optimizers are only paid when they are beating the client’s CPA goal, this ensures the client’s goals and Trada’s goals are aligned. Goal alignment and a strong expert marketplace allow Trada to grow quickly at scale without sacrificing quality of work.
“I worked at Google for 5 years as an optimizer, in the London, San Francisco, and Mountain View offices. I specialized in financial services and worked with the largest advertisers in Europe and North America. I base all my work on data analysis and make insightful optimizations to get conversions for Trada clients,” said Trada optimizer Jack Turner.
Today 54% of the businesses Trada works with are classified as e-commerce, meaning a financial transaction takes place when a conversion occurs. In the past year, Trada has generated more than $13.8 million in revenue for its e-commerce clients alone.
“Trada’s secret is in aligning incentives around what matters; conversions and revenue. As we continue to grow our mid-market customer base, we are excited to generate millions more in revenue for both e-commerce customers as well as business to business and business to consumer clients,” said Trada CEO Niel Robertson.
Currently, Trada is generating about one conversion per minute in its paid search marketplace. Trada was recently named the fastest growing company in Colorado on the 2013 Inc. 5000 list and plans for continued growth.
About Trada
Trada, the only performance-based paid search marketplace, allows mid-market advertisers access to a community of paid search experts, who do the daily work of campaign setup, build out, research and optimization. Advertisers benefit from the collective broad strategies the community affords, time savings and a focus on improving ROI. Paid search experts make money based on their performance, without having to find our manage clients. For more information, please visit Trada.com.
Alex Vaccaro, Trada, http://trada.com, 704-877-2532, [email protected]
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