This is the most intelligent version of Traffic Advisors that we’ve developed yet. We’re looking at significantly more data points, and our team has developed a self-learning algorithm to stay ahead of the curve.
New York, New York (PRWEB) November 05, 2014
Digital advertising company eZanga.com unveiled the eighth update to its proprietary click fraud prevention product at ad:tech New York this week. The product’s latest incarnation, Traffic Advisors® Infinity, will continue to block fraudulent clicks from reaching advertisers’ websites, but with upgraded techniques and algorithms.
Traffic Advisors Infinity, or TAI, offers publishers feedback on their traffic by scoring the traffic on a scale from 0 to 9. Using this scale, Traffic Advisors Infinity will rate sources based on the traffic’s quality and probability to convert.
A score of 0 means the source of traffic is invalid, and a source of fraudulent traffic. Lower scores of 1 to 3 are better for advertisers looking to improve their brand awareness. The medium and high scores, 4 to 9, are designed for advertisers looking for traffic with higher conversion rates.
While other traffic providers require clicks be paid for before giving feedback on its quality, eZanga traffic is pre-filtered to eliminate fraudulent clicks before they are directed to clients’ websites. eZanga spends its own money to test each new source of traffic before exposing it to their client base.
According to CEO Rich Kahn, “This is the most intelligent version of Traffic Advisors that we’ve developed yet. We’re looking at significantly more data points, and our team has developed a self-learning algorithm to stay ahead of the curve. We have alert reports set up so our team can identify new threats that our software cannot, and then eliminate them before they cause problems on our ad network.”
Other features in this TAI update include AccuPricing™, which guarantees publishers more money for higher quality traffic.
eZanga has been protecting clients since 2005. Previously, Traffic Advisors partnered with third-parties to receive second opinions on eZanga’s scoring methods. After years of working with these third-party services, eZanga found that second opinions were no longer necessary when its scores nearly matched those of the other services.
Fraudulent traffic is not new to the online advertising realm, and won’t be disappearing any time soon. While advertising platforms create methods to block these bots from manufacturing a false number of clicks, creators of these bots are constantly coming up with new ways to get around them. That’s where services like Traffic Advisors Infinity, and its predecessors, come in.
eZanga is a digital marketing company that helps companies grow their business through multiple advertising solutions, including pay per click and cost per call. Since their launch in 2003, eZanga has grown from a tiny tech startup to an award-winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.