Transform18, North America’s Largest Sales Enablement Conference, to Drive the Future of Sales Transformation

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Impressive lineup of speakers will inspire marketing, sales and sales enablement leaders, presenting new research, best practices and the latest trends to drive sales excellence

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Transform, North America’s largest sales enablement conference, is coming to Chicago. The brightest minds in marketing, sales and sales enablement will gather November 13-14 at Loews Hotel in Chicago to uncover the latest sales enablement research, trends, and best practices to understand how sales enablement market is evolving.

Transform will feature keynotes from a roster of renowned speakers, such as five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and Forrester’s Principal Analyst Mary Shea, who will each discuss the changing expectations of today’s B2B buyers and how the most successful organizations are turning these experiences on their heads. Attendees will also hear from an impressive roster of sales leaders and influencers such as Carrie Fraser, Head of Marketing Operations at GE Healthcare; Andy Gibson, Sales Enablement Manager at Kimberly-Clark Professional, Tim Riesterer of Corporate Visions; sales enablement veteran Roderick Jefferson; and author of The Transparency Sale, Todd Caponi.

The conference’s second day provides attendees with the opportunity to become more familiar with Showpad technologies, including content solutions and LearnCore’s training and coaching software. Attendees will gain a deeper understanding of how leading organizations have implemented Showpad’s innovative solutions to promote sales excellence within their organizations. Showpad partners will be on-site showcasing their ability to extend the value of Showpad’s platform and create custom, differentiated selling experiences. Showpad will also be offering hands-on training and certification for interested partners.

Transform will also recognize the sales enablement industry’s most innovative uses of sales enablement technology with the Transform18 Excellence Awards. These awards identify and promote the most effective and creative sales enablement projects in an effort to inspire and encourage creativity throughout the industry.

To learn more about Transform and register for the conference, visit

About Showpad
Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry-leading training and coaching software with innovative content and engagement solutions. The platform provides the most comprehensive collection of data about how successful salespeople interact with buyers, fueling Artificial Intelligence to discover, replicate and automate what works for top performers.

Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland. To learn more about Showpad, visit or follow Showpad on Twitter and LinkedIn.

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Meghan Spork
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