Transportation Leader Trans-System Selects LACED Agency as Agency of Record

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Growing Transportation Company Looks to LACED to Drive Recruitment Pipeline

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We are thrilled LACED Agency has been named the (AOR) Agency of Record for Trans-System Fleets.

LACED Agency, a privately owned, award-winning strategic digital agency, has been selected for the second year in a row as the agency of record for all media and driver recruitment campaigns servicing Trans-System’s fleets including, System Transport, James J. Williams, and TWT Refrigerated Service. In the continued role of strategic partner LACED Agency’s duties include media strategy and ideation for Driver Recruitment Campaigns, media planning and buying, creative and design, marketing, lead generation, technical implementations, and tracking, media reporting and analysis, and more.

“We are thrilled to be named the (AOR) Agency of Record for Trans-System Fleets,” said Natalie DiBlasi, Co-Founder of LACED Agency and Strategy Executive for Marketing and Media. “Now, LACED has the opportunity to continue building on our successes with Trans-System and collaborating with their teams to drive exceptional driver candidates into their recruitment funnel utilizing digital marketing tactics and inventive lead generation strategies.”

LACED Agency has been diligently working with the Trans-System team’s Director of Driver Development, Otto Welch, as well as Marketing & Social Media Manager, Chad Reiling, and their recruitment teams. Together, they have been navigating the driver recruitment space, ensuring regulatory compliance for all media and advertising, and setting the tone for Trans-System as an employment brand, the destination for the industry’s most experienced CDL truck drivers to drive and retire.

“In the first six months of our partnership, LACED Agency drove a 43.62% increase in lead volume for our Driver Recruitment Campaigns working with the same budget as our previous agency,” said Chad Reiling, Marketing and Social Media Manager, Trans-System. “The LACED team’s efforts resulted in a 67.39% increase in hires over that time. They also reduced our cost per lead and cost per hire by significant margins. Today, LACED Agency continues to increase the quality of leads for our recruitment funnel by implementing various Lead Optimization Programs that work to identify leads with a higher probability to close and target them. They have been outstanding to work with over the past year, and we are excited to keep innovating our lead-gen programs with them driving results for Trans-System.”

Following the successful first six months together between Trans-System and LACED Agency, a strategic partnership formed.

“LACED Agency’s experience in lead-generation campaigns, as well as B2B digital marketing, has been crucial for us in finding the right agency partner. The unique balance they bring to the table from strategy to creative to technology and their astute problem-solving skills are key to our success in generating quality driver candidates every month, in both prosperous and challenging economic times,” said Otto Welch, Director of Driver Development for the Trans-System team. “They have brought Trans-System’s brands to life in a way we hadn’t imagined, from creative storytelling to resourceful lead-gen strategies that drive our bottom line delivering lowered CPLs and CPHs, and targeted data capture implementations that meet our goals and resonate with drivers. LACED continues to complement our team’s strengths. They are collaborative, responsive, and exceptional in delivering on time and within budget. We are excited to have them as our AOR for the second year in a row.”

The LACED Agency team is already immersed in new lead-generation campaigns and strategies, as well as preparing future driver recruitment and media for 2021. Trans-System’s strategic partnership with LACED Agency aims to continue to successfully launch Driver Recruitment Campaigns that meet business goals and drive results, create and produce media that emotionally resonates with drivers, and effectively communicate the employment value the company offers to candidates as they continue to grow in the marketplace.

About Trans-System
Trans-System is the parent corporation for three transportation companies. Starting from 1 truck in 1972 to nearly 1000 tractors across all three companies today, Trans-System thrives on excellence in service and being true to our word. Their corporate offices are located in Cheney WA, with 10 offices throughout the United States. Trans-System succeeds because of our culture of doing what we say and saying what we do. We bring this time-honored way of life into the modern era by melding it with advanced technology, experienced employees, and a passion to do it right. This culture of success through honest, hard work is driven into each of our companies through the personal passion and example of our executive team. To learn more about Trans-System, please visit

About LACED Agency
Successful since 2002, LACED Agency is an award-winning, privately owned, full service, strategic digital agency based out of Redondo Beach, CA. LACED delivers business strategies that are focused on a multi-platform approach, one that works to continually master the complexities of the multi-channel consumer journey. Their agency offerings specialize in developing emotionally resonate content and value to audiences using data-driven brand-building campaigns, lead generation, and customer acquisition & retention initiatives – key areas that drive client success and consumer community. For more information on LACED Agency and their services, click here.

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Michelle Garrett
Garrett Public Relations
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