Trax and Nielsen Bring Deeper Shelf Insights to CPG Brands

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The new and enhanced Shelf Pulse provides brands a unique store view to better understand product, category, and competitor performance

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The impact of COVID-19 on the retail industry has been monumental and brands need help planning new and more effective strategies in order to be successful. Shelf Pulse is crucial for CPG brands to understand how their categories are performing and how in-store conditions are impacting sales.

Trax, a leading company in computer vision solutions and analytics for retail, and Nielsen, a global measurement and data analytics company, today announced the enhancement of Shelf Pulse. At a time when retailers need more support than ever with navigating the new COVID-19 reality, this data platform provides CPG brands with critical shelf insights and intelligence to become retailers’ trusted advisors and drive continued category growth and sales.

Using Trax’s shelf intelligence data and Nielsen’s electronic point of sale (EPOS) data, Shelf Pulse provides brands a robust view into the store, enabling a deeper understanding of how their products, categories and competitors are performing. The platform delivers customized and frequent digitized measurements of in-store merchandising, planogram conditions and competitive presence, allowing brands to furnish retail partners with unbiased and data-driven recommendations to increase sales and improve KPIs.

“The impact of COVID-19 on the retail industry has been monumental and brands need help planning new and more effective strategies in order to be successful,” said David Gottlieb, Managing Director, Americas for Trax. “Shelf Pulse is crucial for CPG brands to understand how their categories are performing and how in-store conditions are impacting sales. In turn, this knowledge is invaluable to retail partners, as it can answer important questions related to which products are over- or under-spaced, how valuable a product is to the category and store, how position impacts sales in the category, and much more.”

Brands using Shelf Pulse have access to:

  • Robust and Representative Samples: Designed by Nielsen, covering representative samples of stores across retailers that matter the most, from Walmart to Target, to the leading grocery chains and other retailers in all channels.
  • Pre- and Post-Reset Visibility: Allows brands to gain a quick impact evaluation of all category products, brands and segments.
  • Complete View of Performance: Reveals the most important metrics of category shelf condition such as Share of Shelf, Distribution, Shelf Positions, Adjacencies, and more.
  • Full Analysis Flexibility: With insights delivered through a powerful business intelligence platform, enabling brands to compile specific datasets according to business needs and share across their organization.

“We are going through the largest reset of all time and retailers need help planning for this new reality,” said Pete Conti, SVP Intelligent Analytics North America for Nielsen. “Shelf Pulse enables brands to have unique ‘eyes in the store’ to more deeply understand their categories, competitors, and overall performance, which can be essential to their success.”

Retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution, store monitoring and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition algorithms that turn photos of retail shelves into granular, actionable shelf and store-level insights.

Shelf Pulse is currently available for CPG brands in the United States. For more information or to request a demo, please visit http://info.traxretail.com/trax-shelf-pulse-nielsen.

About Trax
Trax Ltd is a leading provider of computer vision solutions and analytics for retail. Our computer vision, machine learning, and Internet of Things (IoT) platforms turn everyday shelf images into real-time, actionable insights that our customers leverage to optimize their in-store execution strategy and product availability. Simply put, we digitize the physical world of retail. Many of the world’s top CPG companies and retailers use our dynamic merchandising, in-store execution, market measurement, analytics and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. We began as pioneers in the retail computer vision space and we continue to lead the industry with innovation and excellence through our development of new advanced technologies and autonomous data collection methods. Trax is headquartered in Singapore with operations in over 90 markets worldwide. To learn more, visit http://www.traxretail.com.

About Nielsen
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit http://www.nielsen.com.

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Angelena Lufrano
Trax
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