Tricore HCM and Payday Payroll Join Forces to form the All-New Payday Brand

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Company to offer a comprehensive, integrated suite of HR, benefits and payroll services addressing the entire employee lifecycle

Tricore HCM, a leading provider of fully integrated human capital management solutions and Payday Payroll, a top payroll and HR services firm have merged to form the all-new Payday brand ( With each company bringing a range of complementary HR, payroll and benefits services to the table, the new brand is strategically positioned to support the entire employee lifecycle of its clients.

All executive leadership and staff from both companies will maintain as will all office locations.

“We’re beyond excited about the merging of our two companies,” said Payday CEO, Dave Fried. “It’s actually been a long time in the making. We’ve partnered on a number of initiatives over the last 10-plus years. Our companies have really gotten to know each other not just in terms of products and services but values. Everyone who’s a part of the new Payday brand believes that our business is ultimately about people. That’s what we’re most excited about.”

The Payday brand will take a consultative, integrated approach to HR, benefits and payroll, powered by personalized customer service. From recruiting and onboarding, time and attendance and compliance to cloud-based payroll solutions, health plans and retirement, Payday clients will have everything they need to properly serve the entire employee lifecycle.

“The launch of the new brand is big,” said Payday President, Danny Kline. “It’s more than a new logo, a new website and new branding. We’re now well-positioned to go up against the bigger players in the space while still maintaining our boutique feel. And we think that’s exactly what clients want: the full suite of solutions, the ability to customize, easy-to-use technology, a real person they know answering the phone and thoughtful, honest advice.”

About Payday

Payday ( is a fully integrated HR, benefits and payroll provider with offices in Robbinsville, New Jersey, New York City, Virginia Beach, Virginia, and Boynton Beach, Florida. Rooted in personal service and powered by cutting-edge technology, the company delivers best-in-class solutions, custom-designed for exact client specifications. Learn more at

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Dave Clarke
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