Triple2 Digital and The Peak Beyond Launch Lift & Learn in Multiple Cannabis Smart Stores

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In-store product information and purchase technology platform seamlessly bridges e-commerce and in-store shopping experiences, streamlining product information to educate consumers and retail staff

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"Lift & Learn essentially bridges the gap between the physical store and e-commerce experiences while reducing the burden on the cannabis retailer." - Anthony DiPrizio, CEO, Triple2 Digital

Triple2 Digital, a full-service digital agency specializing in building and deploying software, hardware, and managed services, today announced that its Lift + Learn in-store retail technology platform, developed in partnership with retail technology company,The Peak Beyond, has been deployed at four smart cannabis retail locations in South California. In outfitting their stores with smart displays powered by both companies, these cannabis retailers are changing the way customers discover products by offering an enhanced and more informative in-store shopping experience.

“Lift & Learn technology gives discerning cannabis customers who still want the in-store experience the detailed information they crave quickly and easily,” said Anthony DiPrizio, CEO of Triple2 Digital. “In providing on-site product education and allowing the customer to make purchases without the involvement of a sales associate, if desired, Lift & Learn essentially bridges the gap between the physical store and e-commerce experiences while reducing the burden on the cannabis retailer.”

With Lift & Learn, customers are free to learn and engage with products independently at a pace that is comfortable for them. When a product is lifted from the display case, detailed information is immediately displayed on a nearby touchscreen. Customers who may not want to manipulate a public screen can have the same information transferred to their mobile device either via a QR code or NFC tap, at which point they can review the entire product catalog or purchase the product without having to wait in a checkout line.

The Peak Beyond pioneered this smart store concept in the cannabis industry, with the goal of disrupting the traditional model in favor of tech-forward retail spaces that make shopping easier. In tackling the developmental challenges and meeting The Peak Beyond’s vision for the application, Triple2 Digital’s engineering team utilized Near Field Communication technology, due to its small footprint, flexibility, rich feature set and low power consumption. Lift & Learn is currently being utilized by 4 smart stores currently with 6 more coming soon across the West Coast of the U.S., Colorado, and Massachusetts. Due to the highly scalable nature of the technology, Triple2 Digital expects it to be used for a broader range of applications beyond retail including education, gaming, healthcare, museums, music/entertainment training, and sports.

“Retail spaces are overdue for an upgrade, and the cannabis industry is the perfect proving ground for innovation,” said Jeff LaPenna, CEO, The Peak Beyond. “Our customers report that our smart stores set them apart from competitors, build customer loyalty, and increase sales. Through our partnership with Triple2 Digital and their team of engineers, we successfully developed and delivered a technology platform that has the potential to reshape the retail shopping experience in the cannabis industry and beyond.”

About Triple2 Digital:
Triple2 Digital is a full-service digital development agency specializing in creating game-changing software, hardware, and managed services solutions to solve real-world business problems and needs. The company works with Fortune 500 companies to pre-revenue startups and has been chosen by companies like Air France, Intel, Netflix, and Toyota for critical engineering projects. For more information, please visit

About The Peak Beyond:
The Peak Beyond, based in Northern California, develops interactive smart displays that utilize their proprietary product recognition technology to create extraordinary in-store shopping experiences. They harness technology to bridge the gap between e-commerce and brick-and-mortar stores while creating in-store environments that are exciting, convenient, and as smart as the people that shop them. Brands use The Peak Beyond smart displays to stand out in a crowded marketplace, increasing sales, and building customer loyalty. Dispensaries utilize The Peak Beyond technology to streamline operations and promote featured products. The Peak Beyond Smart Store™ technology offers robust data collection functionality to optimize business strategy. For more information visit

Media Contacts:
Greg Kalish
GKC for Triple 2 Digital

Jen Dye
The Peak Beyond

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