Tripleclix Expands Team with Tom Edwards Joining the Leadership Team as Chief Marketing Officer

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Seasoned marketing executive to partner with gaming agency founder Christopher Erb to drive the agency’s strategic growth.

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“It’s an exciting time in gaming and Tom’s expertise will make a meaningful impact by connecting our portfolio of brands into the world of gaming in an authentic way,” said Christopher Erb, CEO and Founder of Tripleclix.

Tripleclix, a global leader in creating connections between consumers, brands, and the gaming industry, today announced the appointment of Tom Edwards as Chief Marketing Officer, reporting to Tripleclix founder Christopher Erb.

In this role, Tom will lead marketing, new business, provide strategic consulting, and support brand programs with Christopher Erb and the Tripleclix team.

“It’s an exciting time in gaming and Tom’s expertise will make a meaningful impact by connecting our portfolio of brands into the world of gaming in an authentic way,” said Christopher Erb, CEO and Founder of Tripleclix.

Edwards is an award-winning marketer with twenty years of industry experience. In 2020, he was recognized by OnCon as a top 50 marketer. In 2019 he was recognized as the Professional of the Year for Marketing and Emerging Technology by Strathmore Worldwide, Tech Titans Technology Advocate award winner, OnCon Marketing Trailblazer and Marketing Contributor award winner and was recently recognized by Advertising Age as a Marketing Technology Trailblazer.

“I’m excited to join the team to help create unique marketing programs that have a lasting impact and resonate with brands and drive engagement in the gaming industry,” said Tom Edwards, Tripleclix CMO. “I’ve always been a gamer, so I know how essential it is to design content that hits upon the lifestyle, culture and entertainment.”

Edwards joins Tripleclix from Epsilon, where he served as a strategy, data, and technology lead as the Chief Digital and Innovation Officer. Previously, he was the EVP, Strategy and Innovation for The Marketing Arm, part of Omnicom, as well as the SVP, Strategy & Emerging Technology for Red Urban, part of DDB. He also served as Chief Marketing Officer of the cloud-based social solution provider INgage networks.

Tom has worked with many Fortune 500 organizations across a variety of industries, including retail, consumer packaged goods, travel/hospitality, financial services, automotive, technology, entertainment, and more. Tom will be based in Dallas, Texas and working on programs and clients nationally.

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About Tripleclix
Tripleclix (http://www.tripleclix.com) is a strategic gaming agency focused on developing marketing partners for game publishers while helping brands navigate the gaming industry. With over 60 years of industry experience, the agency specializes in building strategy, promotions, original content, and lifestyle marketing by combining publisher driven gaming content with innovative and iconic brands. Tripleclix acts as the connective tissue through which brands, publishers, and consumers interact.

Follow Tripleclix on Twitter, Instragram and Facebook at @tripleclix or online at Tripleclix.com.

For more information or interviews contact:
Heather Krug
PR for Tripleclix
310-463-1415 or heather@heatherkrug.com

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