When I started Tristar, my goal was to produce innovative products that improve the quality of life of busy families. Products that make life easier, better, and less stressful – at a price that doesn’t break the bank.
FAIRFIELD, N.J. (PRWEB) September 05, 2018
“As Seen on TV” marketing company Tristar Products, Inc., announces the newest extension of its Copper Chef brand, the Wonder Cooker. The Wonder Cooker, a multi-purpose roasting pan set, has launched on TV, online, and in various retail stores across the country. Copper Chef joined the cookware category as a major player after the original 9.5” deep square pan was launched in 2015. Copper Chef quickly became Tristar’s best-selling kitchen cookware brand, offering an expanding range of innovative units.
“When I started Tristar, my goal was to produce innovative products that improve the quality of life of busy families. Products that make life easier, better, and less stressful – at a price that doesn’t break the bank. Copper Chef’s Wonder Cooker is a perfect example of that. You get a heavy-duty, non-stick, multi-use roasting pan that cooks so many other ways. In fact, it replaces $1,300 in kitchen pans and appliances. No more pots and pans taking over your kitchen space,” said Keith Mirchandani, President and CEO of Tristar Products, Inc. “Plus, this deluxe pan set has all the same great features like Cerami-Tech coating and dual stainless steel induction plates that made our Copper Chef cookware collection the #1 Selling Cookware Brand in America.”*
The Wonder Cooker is a roasting and baking pan set designed to replace 14 different pots and pans: a deep roaster, Dutch oven, stock pan, shallow roaster, dual roaster, casserole pan, deep fryer, slow cooker, steamer, electric grill pan, skillet, chafing dish, baking pan and grill pan. It’s constructed of five-layer thick cast aluminum with Copper Chef’s Cerami-Tech Non-Stick Coating. The pan set can be used in five different configurations: double cooker, shallow roaster, grill pan, roaster, and Dutch oven. It’s designed for use on indoor stove tops, the oven, and the outdoor grill. Dual, stainless steel induction plates are built into both the deep and shallow roasting pans.
“We’re all really excited about the Wonder Cooker here at Tristar. When we launched the 11” XL Casserole Pan, there was a huge response from our Copper Chef customers. We got many five-star reviews because it streamlined the cooking process – food tastes better, you don’t need to add extra oil, and, of course, it cooks faster and is much easier to clean. But they also wanted a bigger pan, too – one that can accommodate large parties or roast a turkey at the holidays,” said Norah Alberto, Director of Global Communications at Tristar. “So, of course, we delivered – and we really outdid ourselves. You can use the Wonder Cooker every day as a lasagna pan, grill pan, cake pan, baking pan, and more, and it’s large enough to replace a full-size 13.5 x 10-inch roasting pan. You can even use it to make your gravy! With 14 different cooking functions, you really can’t go wrong.”
Tristar is offering the Wonder Cooker in two sizes: a 9-Qt. set and a family-size 12-Qt. set. Both sizes come with an accessory set that includes a Cook & Look Glass Lid, two Deep Fryer Baskets, a Copper Crisper Tray/Rack, and a hardcover Eric Theiss recipe book. The Cook & Look Glass Lid allows customers to watch their meals while they cook. Deep fry baskets turn the large roasting pan into a deep frying pan. The Crisping Tray can be used as a roasting rack to hold food in the oven while fat drains away or for turning your oven into an air fryer. The recipe book features Copper Chef TV host Eric Theiss and includes over 100 recipes with full-page color photos and an easy-to-follow format.
- Source: The NPD Group/Retail Tracking Service, 3 Months Ending December ’17, dollar sales among national brands.
Tristar Products, Inc. started over 25 years ago. Located just outside Manhattan, Tristar markets and distributes products sold on television, throughout national and international retail distribution, online, and via social media. The company’s highest-rated best sellers include Copper Chef, Power AirFryer Oven, Power Smokeless Grill, Power AirFryer, Power Quick Pot, Power Pressure Cooker XL, Flex-Able Hose, Perfecter Fusion Styler, Genie Bra, Banjo Minnow, and the Ab Coaster. Celebrities endorsing Tristar products include Eric Theiss, Sarah Ferguson, the late Joan Rivers, Carol Alt, Denise Austin, and the late Jack LaLanne.
About Tristar Products
Tristar Products, Inc. is industry recognized as the premier direct response market leader worldwide. Tristar has exceeded over one billion dollars in retail sales. Tristar Products, Inc. is an Inc. 5000 company.