Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

True Religion Co-Founder First Licensee of Fitlogic Sizing System
  • USA - English


News provided by

Wow! Is Me

Nov 24, 2014, 14:30 ET

Share this article

Share toX

Share this article

Share toX

Kym Gold - co-Founder of True Religion Jeans
Kym Gold - co-Founder of True Religion Jeans
Youtube
Youtube

This technology really works and with so many years of hard work to perfect and test it, I can see clearly that it is the answer to the fit problem for the fashion industry (not to mention that women really love it).

Post this

Los Angeles, CA (PRWEB) November 24, 2014 -- Everyone can relate to ordering clothes online and finding out they just don’t fit. Wading through return policies, stocking issues, duplicate charges and multiple-postage fees is frustrating for consumers, and a barrier to maximizing sales revenue for online retailers. Luckily all this is over now, as Kym Gold, True Religion Jeans co-Founder is the first licensee of the future of fashion using the Fitlogic Sizing System. Invented by Cricket Lee, Fitlogic is the 12-year in scientific process specifically created to ensure a proper fit every time when buying clothing online.

It has been said that 70% of all ecommerce within the next year will be manufacturer direct to consumer. While this is a death knell to the big retailers, it’s a new beginning for consumers. In keeping with this new model, Fitlogic is creating its own retail environment (Fitlogic.com) to launch the technology, and it’s new high end offerings, into the marketplace and build consumer awareness and demand.

Simply by answering just five online questions using the Fitlogic Sizing System, 95 percent of women around the world are able to find their exact right size and shape. This confidence in perfect fit sizing increases sales, and most importantly, reduces returns to 10 percent or less. This internationally patented fit system identifies three basic shapes, high hip curve (slimmer thighs), hourglass (mid-hip curve) and pear-shaped (fuller bottom and upper thighs).

“This technology really works and with so many years of hard work to perfect and test it, I can see clearly that it is the answer to the fit problem for the fashion industry (not to mention that women really love it),” says Kym Gold, co-Founder, True Religion Designer Jeans.

Cricket Lee is an industry leader, shaping the future of online shopping - one woman at a time. By using this patented technology women determine their shape, add it to their normal size, and finish with a number such as 8.1, 8.2 or 8.3 for example. Studies show that although 80 percent of the fashion industry’s fit models are based on the hourglass shape that only 20 percent of women actually have this shape.

And it’s going really, really well. Featured in a Wall Street Journal cover story during test phases, twice on The Today Show, and stories in over 850 national publications and blogs including New York Times, Redbook, More, Forbes and others, Fitlogic has been tested in Macy’s, on QVC, at Nordstrom, on Nordstrom.com, in designer boutiques, online and on TV Direct. Consumer acceptance has been immediate from those who’ve had a chance to experience the Fitlogic approach. Viewers quickly crashed the website to learn more when developer Cricket Lee appeared on the “Today Show.”

“We just don’t shop one brand anymore, and women think there is something wrong with their bodies when they can’t find clothes that fit. It is up to women who want shopping to be different to create consumer demand and adoption of the fit system,” says Lee. “We just don’t have time for endless try-ons and returns anymore.”

True consumer response of the Fitlogic system is being created with the advent of “The Little Black Pant,” which has now also been expanded to brown and is available at http://www.littleblackpant.com. Because shipping is free, shoppers had an opportunity to try both the pants and the revolutionary sizing system. Customer feedback has been fantastic, often remarking that this system is the key to making online shopping work for them, on their terms. Fitlogic solves the biggest negative on both sides of the online shopping transaction - sizing.

Kym Gold is proud and very excited to be the first licensee of Cricket Lee’s Fitlogic patented fit system. Known in the industry as a pioneer of designer jeans, Kym Gold sees this as the future of online shopping and best yet, allowing women to get clothing that fits, the first time!

About Kym Gold - Kym Gold incepted notable clothing labels including, True Religion Brand Jeans, Bella Dahl, Hippie Jeans, and recently Babakul. Her fashions over the years have been worn by a diverse range of individuals such as David Beckham, Tom Ford, Angelina Jolie, Donna Karan, Heidi Klum, Jennifer Lopez, Madonna, Gwyneth Paltrow, Gwen Stefani, Holly Robinson Peete, and Justin Timberlake. Her designs have been featured in top fashion magazines, including Vogue, Elle, Harper’s Bazaar, In Style, and Rolling Stone.

Currently, Kym has combined her 25 years of experience as a principal owner and designer of many prosperous ventures, along with her entrepreneurship to embark on new path of domestic and International consultation for new up-start fashion companies, and brand and marketing consultation for existing companies. Kym will be the first top designer to implement the Fitlogic sizing system into her new line.

About Cricket Lee - Cricket Lee is internationally known for created a fitting standard designed to include size and body type. The technology was developed over a twelve-year period, beginning in 2002. During her career, Lee has created marketing campaigns for British Airways, PriceWaterhouseCoopers, JCPenney, Ralph Lauren, Saks 5th Avenue, Sara Lee Corporation (Hanes, Bali), Haggar Clothing Company, Warner Brothers and others. She was the first to create and pitch the concept of putting fitness programs into infomercials with Susan Powter. She also oversaw the marketing of Multiples by Sandra Garrett, which grossed over $240,000,000 in retail sales in late 1980s. Lee holds world patents and 72 awards for creative excellence in advertising including a National Addy Award.

Adryenn Ashely, Wow! Is Me, http://wowisme.net, 415-420-5627, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.