TrueZoom On-Demand Extreme Zooming Now Available for Internet Applications

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HifiPix Offers Spin-Off Patented TrueZoom On-Demand Technology Portfolio for Acquisition

Internet zooming just got real.

HifiPix, Inc. today announced the immediate availability of a portfolio of proprietary technologies supporting on-demand enhanced image detail for internet applications when people zoom on display devices.

"Every day billions of people zoom in on website and social media images to see them better", said Shawn Kelly, CEO of HifiPix. "Zooming on today's images just makes them big and blurry because internet applications limit image quality to get us those images fast. TrueZoom solves that problem while also extending the zoom experience beyond browser limitations."

The technology portfolio includes a number of issued and pending patents from user zoom detection to advanced methods of delivering lossless and lossy progressive resolution images without increasing bandwidth.

"These technologies all originated from our development of motion picture delivery and display algorithms", continued Kelly. "But it occurred to us that internet technology companies might have an interest in adopting those algorithms for images as well. After all, cameras are taking higher quality pictures and displays of all kinds are able to show them. But image quality is the bottleneck of internet bandwidth these days so we saw a natural fit to apply our algorithms to solving that problem."

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Shawn Kelly
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