TruPlace Launches New Real Estate Property Website Highlighting Virtual Tours and Lead Capture Form

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To offer real estate agents another way to capture leads and elevate their brand, TruPlace reimagined what a single property website could offer realtors and home sellers.

TruPlace, a leader in premium property visuals used to sell or rent out homes, is launching a new single property website to give real estate agents an edge in digital marketing.

“Since our clients are in the business of selling or renting homes, we wanted to offer them a good design within which to do so,” said TruPlace CEO, Bob Cusack. “We’re introducing the new single property website that showcases real estate in multiple ways on an intentionally simple and clean page. The focus is on the property, not the design or graphics.”

The intention behind the layout of this website, which is complimentary with any purchase, is to impress the person renting or buying the property being showcased. If a single webpage can inspire a home buyer to take the next step toward converting, it will be considered an essential digital marketing asset.

One Home Many Views

The single property website will contain any and all visual products the agent purchased for that listing, including interactive floor plans, 3D tours, and walkthrough videos, as well as MLS data about the home. Additionally, there are quick stats about the home’s square footage, number of bedrooms and bathrooms highlighted in the Summary section.

It’s Pretty, But It Also Works

Because capturing leads is important for TruPlace clients, this new webpage will function as one singular, vertically scrolling page offering multiple opportunities to reveal unique aspects of the house that might catch someone’s eye. With as many properties as people shop these days, it is advantageous to give a property every opportunity to be matched with the right buyer.

Within this product launch, TruPlace has also refreshed its floor plan colors – switching from the action-driven colors of red and black to more calming, cooler colors of blue and grey. By refreshing the color palette of the interactive floor plan, TruPlace gives the entire single property webpage a fresh, streamlined look.

It Starts With Amazing Photography

Showcasing a piece of real estate using a single property website will further highlight the quality of photography used on the house. To make this website page look its best, the agent should start with TruFusion HDR photography.
What makes this the design of this webpage memorable is an elegant gallery of approximately four photographs within the Summary section. While the webpage will automatically select these four photos, which can save agents time, clients can also manually select a different set of photos from within their client portal, should they choose to do so, and at no additional cost.

Devil’s in the Details

To optimize the viewer’s experience, regardless of what device it’s being viewed on, each section is designed to softly align with the screen without requiring a manual adjustment. And, of course, sharing is key. There are social media and messaging icons for sending out the webpage to others.

About TruPlace
TruPlace launched in 2003 to help owners sell or rent properties by marketing them with a unique virtual tour format. Today TruPlace is known across the U.S. for providing premium property visuals, such as professional photos, interactive floor plans, 3D tours, and walkthrough videos to best showcase property listings. With over 90,000 virtual tours created and 15 million photos processed, TruPlace is a trusted source for the experience and innovation required to successfully highlight any property. Visit to learn more.

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Rebecca Lombardo
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