Trust Relations and Cover3 Creative Form Strategic Partnership to Deliver Robust Advertising and Communications Services

Share Article

Agencies Will Leverage Combined Experience to Serve High-Profile Clients in the Food and Beverage Industry

Trust Relations and Cover3 Creative today announced a strategic partnership designed to provide robust promotional solutions to clients in the food and beverage industry.

We chose Trust Relations as a strategic partner for Cover3 Creative and our portfolio of clients because of the firm’s extraordinary ability to identify inspiring and creative ways to show a brand’s value and demonstrate its unique story.

The fast-growing communications agency Trust Relations and dynamic advertising and marketing agency Cover3 Creative today announced a strategic partnership designed to provide robust promotional solutions to clients in the food and beverage industry. The combined virtual team will provide clients with branding, advertising, copywriting, video production, influencer, social media, strategic communications, paid search, content, and design services.

Cover3 Creative and Trust Relations are initially teaming up to serve the legacy ice cream brand Casper’s Ice Cream, founded in 1925. The partnership is currently promoting all three of the company’s sub brands: FatBoy, Jolly Llama and ChurnBaby. The frozen treat brands are benefiting from both Cover3 Creative’s and Trust Relations’ deep experience working with food and beverage industry clients.

For nearly 100 years, Casper’s Ice Cream has crafted the world’s smoothest, most delicious frozen treats.

  • FatBoy Ice Cream is known nationwide for its premium ice cream sandwiches and cones, and introduced gluten-free options for both this month.
  • Jolly Llama offers delicious enlightenment in the form of dairy- and gluten-free frozen treats, and introduced new coconut-powered ice cream cones and sandwiches this month, to accompany its popular sorbet pops.
  • The company also launched a third brand this month: ChurnBaby a boutique-style series of cookie-topped ice cream treats and ice cream cookie sandwiches.

“We chose Trust Relations as a strategic partner for Cover3 Creative and our portfolio of clients because of the firm’s extraordinary ability to identify inspiring and creative ways to show a brand’s value and demonstrate its unique story,” said Joaby Parker, President of Cover3 Creative. “Trust Relations’ flexible structure also gives us the ability to optimize each brand’s resources and scale up our communications efforts for any client, as needed.”

Trust Relations’ innovative business model pulls together the best talent nationwide for every account to create nimble “dream teams” for clients that are best suited to their unique needs and budgets. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications that focuses on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves.

“We are thrilled about this partnership with Cover3 Creative because I am a firm believer in providing seamless solutions to brands and coming up with creative, integrated campaigns that work across all communications channels synergistically,” said Trust Relations President April White. “Cover3 Creative is also a great cultural fit for us. Both teams are comprised of talented, no-nonsense professionals who act as though we are part of clients’ in-house team and spend their budgets wisely. We all move fast, work hard, care deeply, and don’t shy away from a challenge.”

Founded in 2012, Cover3 Creative is a dynamic advertising and marketing agency servicing the full suite of digital, content, video, branding and strategic marketing needs for national and local entrepreneurial clients in industries ranging from health, fitness and consumer packaged goods to ecommerce and home manufacturing. The agency specializes in content marketing, social marketing, social media management, digital marketing, web design, video production, copywriting, branding, package design, and paid search management/strategy.

For more information, visit http://cover3creative.com and https://www.trustrelations.agency/.

About Trust Relations
Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications that centers on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/.

About Cover3 Creative
With more than 35 years of combined agency and digital marketing experience, Cover3 Creative’s staff is more than a team. They’re a culture built on individuals who bring exceptional skill sets that enable them to take the client’s ball across the goal line with trust, initiative, communication and specialized skills. The agency’s efforts and expertise are client-centric and focus on growing a productive customer base, enhancing customer relationships and creating ROI wins from top of funnel to bottom. Cover3 Creative delivers vision, direction and needle-moving profit results for clients and believes hard work combined with collaborative strategy always wins. For more information, visit http://cover3creative.com/.

Media Contact
April White
323-216-8589
april@trustrelations.agency

Share article on social media or email:

View article via:

Pdf Print

Contact Author

April White
@TrustPRelations
Follow >
Trust Relations
Like >
Visit website