In an age of decreasing trust in consumer reviews, TRUE adds an additional layer of assurance for the discerning buyer and allows vendors to display proof of their values at critical moments in the buyer’s journey.
AUSTIN, Texas (PRWEB) January 23, 2020
As the most trusted review site in the business technology industry, TrustRadius maintains an ongoing commitment to high-quality, detailed, and unbiased reviews that help buyers make great decisions. Today, TrustRadius announces the next wave in the transparency revolution: TRUE, a program which recognizes technology vendors that are:
Transparent, Responsive, Unbiased, and Ethical
In an age of decreasing trust in consumer reviews, TRUE adds an additional layer of assurance for the discerning buyer and allows vendors to display proof of their values at critical moments in the buyer’s journey. TrustRadius already leads the market in providing technology buyers with certifiably authentic reviews. The TRScore algorithm ensures product scores are authentic and cannot be gamed by vendors. And, unlike other review sites, TrustRadius vets all reviews through a rigorous quality control process built on technological and human innovation.
The TRUE program recognizes IBM Cloud, SAP, TIBCO, Sage Intacct, AT&T Cybersecurity, Blackbaud, and AT Internet for going above and beyond to manage customer reviews according to the highest industry standards. To qualify for TRUE, vendors certify that they will:
- Provide equal opportunity for product users to share honest feedback in reviews
- Disclose how they source reviews and how incentives are used
- Read all published reviews and respond when necessary
- Represent review content accurately in sales and marketing materials
- Disclose the use of intent data for marketing purposes
As the first initiative of its kind, TRUE rewards vendors that commit to transparency in all aspects of the review process. TRUE builds trust between buyers and vendors and incentivizes greater transparency in the industry as a whole, creating a true win-win in the marketplace.
“TrustRadius is raising the stakes by driving vendors to commit to greater transparency in sourcing reviews. This should directly counter the often deep-held suspicion from readers that vendors are gaming the system for favorable reviews, and underlines that trust is fundamental to the long-term success of enterprise review sites. This is an ambitious move and requires vendors to sign a no cherry-picking pledge when requesting reviews. It makes a lot of sense for vendors, because honesty is part of a long-term play for peer reviews.” - Simon Jones, author of Enterprise Peer Reviews: A Playbook for Vendors, by Destrier and KCG.
Vendors agree that transparency matters now more than ever before. As Stefanie Maragna, VP Corporate Marketing at Sage Intacct states:
“Because Sage Intacct is customer-centric, we’ve always been committed to managing customer voice in ways that are authentic and ethical. We’re excited to join with TrustRadius in setting the industry standard for transparency. TRUE allows us to be recognized for the way we’ve always engaged our customers. Potential customers who see our TRUE badge know that they can trust Sage Intacct as a valuable and ethical partner.”
TRUE is the newest innovation to differentiate TrustRadius as an authentic customer voice platform in the B2B technology industry. With the TRUE program and other upcoming initiatives, TrustRadius continues to provide buyers and vendors alike with the most invaluable asset available: a single source of truth.
TRUE is now live. The following are already TRUE certified and have committed to transparency in managing their customer review base: IBM Cloud, SAP, TIBCO, Sage Intacct, AT&T Cybersecurity, Blackbaud, and AT Internet. Interested vendors should complete an application in order to be evaluated for inclusion in the TRUE program.