Truthing Opens Up platform for Connected Device Makers to Deliver On-Demand Video-Based Tech Support and Drive User Engagement
Brand-agnostic platform will serve as a marketplace for device makers to engage in conversation with consumers through tech support, demos and marketing
PALO ALTO, Calif., Sept. 24, 2018 /PRNewswire-PRWeb/ -- Truthing, a Palo Alto based startup announced that they are opening up their platform for connected device makers to deliver on-demand, video-based tech support to consumers, and drive user engagement. One of the biggest challenges facing the connected device market today is the DIY model of installation and troubleshooting, without the backup of dedicated on-demand support. Truthing wants to change this by giving consumers access to tech support across brands and devices from the convenience of a mobile app.
Truthing functions on a peer-to-peer model, so device makers can set up personalized brand portals, on-board their specialists, and enable on-demand access to tech support for users.
The marketplace model enables 2-way communication with users invested in the connected device ecosystem, by combining existing support and marketing channels into a single channel. This allows delivery of information regarding new products and deals to new and existing users, including virtual product demos. This increases user engagement, improves the efficiency of marketing messaging by virtue of targeting a focused audience, and in turn offers better value for the consumer.
By delivering more on-demand support via video, brands can significantly reduce their cost of support. In-home visits are more expensive, and consumers too stand to benefit as many issues can be resolved online at a fraction of the cost.
Truthing provides an independent marketplace for device makers, support providers and consumers. This ensures a level playing field for all brands on the platform, and more choices for the end consumer. They are in advanced talks with several device makers across the connected device ecosystem, and expect to on-board the first set of partners soon.
You can find more information at http://www.truthing.com.
SOURCE Truthing
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