TUNE Unveils Partner Marketing Platform, Retires HasOffers Brand

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One unified technology platform addresses the needs of both advertisers and ad networks across the performance marketing ecosystem.

The new tune.com homepage

The redesigned tune.com website reflects the company's new positioning and partner marketing solutions for advertisers and networks.

“We are laser-focused on building one technology foundation for both advertisers and ad networks to expand their marketing partnerships,” said Peter Hamilton, CEO of TUNE.

TUNE, the global leader in performance marketing and management software, today announced the repositioning of its HasOffers product as the TUNE Partner Marketing Platform. The new positioning and redesigned tune.com website reflect the company’s shift from affiliate tracking and offer management for online performance advertising networks to end-to-end partner marketing solutions for the digital ecosystem.

“We are laser-focused on building one technology foundation for both advertisers and ad networks to expand their marketing partnerships,” said Peter Hamilton, CEO of TUNE. “Building a platform like that is really in our DNA, and I am so grateful for the opportunity to build it alongside our customers in what is probably the most exciting time for performance marketers.”

As the partner marketing category has expanded in recent years to include new kinds of partnerships and channels, brands have increasingly sought more cross-channel marketing capabilities. Yet software has been slow to adapt to changing needs. Traditional network platforms and complex partnership solutions complicate marketers’ tech stacks, restrict opportunities to scale and present few or costly options for differentiation. TUNE aims to address these and other issues by providing one powerful API-based platform that makes accessible all of the functionality required to build and scale differentiated partner marketing programs across digital channels.

“The TUNE platform was built to support the industry’s largest performance networks, which means our flexibility and efficiency is well beyond any other solutions,” said Dan Koch, Chief Technical Officer at TUNE. “We measure over 800 million in transactions and more than 80 billion events every month, and even at that volume, we provide immediate access to detailed logs, industry-leading speeds for click redirects, and real-time data streaming. Advertisers and networks alike have a powerful friend in TUNE, and we’re just getting started.”

As part of the repositioning, TUNE has added to its platform a second offering and user experience for brands looking to build, manage and optimize partner marketing programs. The company has also introduced enhancements to its existing network offering and plans to release many more throughout the remainder of the year.

For more information on the TUNE Partner Marketing Platform and its solutions for networks and advertisers, read “Launching TUNE’s Brand of Partner Marketing” on LinkedIn.

About TUNE
TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. TUNE solutions are used by Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, A4D, Applift, Fyber, PeerFly, and Tapjoy. For more information visit: http://www.tune.com.

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Brian Marcus
TUNE
+1 (206) 508-1318 Ext: 1031
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Becky Doles
TUNE
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since: 04/2013
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