TuneCore's former Vice President, International to lead global marketing on behalf of the independent artist development company built for self-releasing artists
NEW YORK, Nov. 10, 2026 /PRNewswire-PRWeb/ -- TuneCore, the leading independent development partner for self-releasing artists—part of global artist development company Believe—has named Tash Shah as the company's new Vice President, Global Marketing. Shah's role was announced today by Brian Miller, Chief Business Officer, TuneCore to whom she will report.
Miller commented, "Independent artists who are already building an audience need more than a place to upload music. They need a partner that helps them grow. Tash has spent three years understanding what those artists need, and she has the vision to make TuneCore the platform they choose to build their careers on. I'm excited to see her lead our global marketing team into this next chapter."
As VP, Global Marketing, Shah leads worldwide marketing strategy, spanning brand and creative, customer acquisition, lifecycle and retention, and product marketing. As a member of the TuneCore senior leadership team, Shah will shape how TuneCore reaches and serves rising independent artists and strengthen the company's position in the global digital music marketplace.
Shah commented, "TuneCore has always been a space for artists to distribute their music, but we know their journey begins long before that moment and continues far beyond it. I'm so excited to step into this role at a time when supporting that journey means more than ever, and look forward to leading our Global Marketing team as we build a brand that not only serves as an intrinsic part of the artists' creative community, but also helps them succeed on their own terms."
Shah joined TuneCore in 2023 as Vice President, International, where she led international strategy, held P&L responsibility for each market, and managed a world-class team of Heads of TuneCore across 17 countries in Europe, APAC, LATAM and Africa. Across brand and growth programs, her "local-first" approach ensured deep connection to the artists and audiences it was designed for, whilst remaining aligned with global direction. Prior to joining TuneCore, she spent 12 years at Spotify, where she served as the company's first Head of Marketing in the UK, enacting some of the platform's earliest in-house Artist Marketing campaigns and securing major partnerships with the BBC, Nike, and more.
About Believe:
Believe is one global artist development company. We empower local independent artists, songwriters, labels, and publishers to scale their businesses and grow audiences at each stage of their career with expertise, respect, fairness, and transparency. Operating in over 50 countries with more than 2,000 employees, Believe provides a full range of services across recording, publishing, and distribution, offering bespoke solutions engineered for long-term career growth to champion creative independence. We nurture emerging talent and shape the future of local music scenes through our own brands. This unique model pairs on-the-ground local market intelligence with a cutting-edge global technology platform, maximizing royalty optimization and global reach through privileged partnerships with leading streaming platforms. Believe is a simplified joint-stock company under French law. Learn more at www.believe.com.
About TuneCore:
TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles and Nashville, and operates globally through local teams based in the UK, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Colombia, South Africa, India, Japan, Indonesia, Thailand, Philippines, Vietnam and Singapore across 5 continents. www.tunecore.com
Media Contact
John Graffo, TuneCore, 1 6782066668, [email protected], www.tunecore.com
Maria Ho-Burge, TuneCore, 1 9179294888, [email protected], www.tunecore.com
SOURCE TuneCore
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