"We are proud to be the leading multilingual competitor in the industry, with an expanding local team in-tune with market and artist needs." Said Andreea Gleeson, Chief Revenue Officer, TuneCore
BROOKLYN, N.Y. (PRWEB) December 17, 2020
Leading independent digital music distribution company, TuneCore, has named Faryal Khan-Thompson as Vice President, International, reporting to Andreea Gleeson, Chief Revenue Officer, TuneCore. Khan-Thompson will oversee TuneCore’s international team as well as the company’s growth and expansion into new countries and territories. The move bolsters TuneCore’s commitment to connecting with artists on a local level, demonstrated by its numerous local websites in 11 languages including newly launched Polish, Romanian, Indonesian and Thai, and the expansion of our local team to support all artists, at all stages of their careers.
TuneCore is owned by Believe, the Paris-based digital music company. Believe currently operates in 45 countries and together the two companies distribute much of the world’s digital music. TuneCore has operations in 11 countries, including the US, UK, Australia, Japan, Canada, Germany, France, Italy, Russia, India, Brazil as well as the LATAM, Africa and SEA markets.
Said Gleeson, “At TuneCore we are commited to connecting with independent artists on a local level, and one of the best ways to do this is to deliver a multi-language local TuneCore website experience to more independent artists around the world. We are proud to be the leading multilingual competitor in the industry, with an expanding local team in-tune with market and artist needs. By hiring Faryal to lead our international operations, we have brought on a key leader who has the expertise to guide and scale TuneCore’s localization, which is crucial as we further advance our global expansion."
Khan-Thompson joins TuneCore from Tag, an international creative production agency, where she was Global Head of the company’s Localization division. She oversaw teams across the Americas, EMEA, LATAM and APAC regions. Khan-Thompson supported clients in scaling their localization efforts and entering new markets, ensuring their cultural relevance in each locale.
Commented Khan-Thompson, “I’m thrilled to be taking on this role during a period of exponential worldwide expansion at TuneCore. As the company continues to grow internationally, it’s important that we not lose our focus on connecting with artists and addressing their needs first and foremost. Through developing local partnerships and growing brand awareness with on the ground presence, I want to reach independent artists in every market to help them get their music heard, get paid, and keep 100% of their profits. TuneCore’s localized websites are step one in enhancing the international customer experience and exploring a 360 strategy to drive wide-ranging growth that will benefit all stakeholders.”
Earlier this year TuneCore launched local websites for India, Brazil and Russia. The company expanded into Germany, France and Italy in 2016, the UK and Australia markets in 2015, while TuneCore Japan and TuneCore Canada have had similar localized services since 2012 and 2011, respectively. Other key market, language and website localization launches are being planned as TuneCore continues its international expansion.
TuneCore is the global platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. TuneCore Music Distribution services help artists, labels and managers sell their music through Spotify, Apple Music, Amazon Music, JioSaavn, Deezer, TikTok and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta, and Austin, and global operations in the UK, Australia, Japan, Canada, Germany, France, Italy, Russia, India, Brazil as well as the LATAM, Africa and SEA markets. http://www.tunecore.com