Twelve12 Scores Double-Win For Two Brand Video Productions

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Orange County branding company earned platinum and gold for videos it completed in 2019-20

Twelve12 director Ike Elimsa looks into the video monitor as the filming of the XOUNTS video happens.

Director Ike Elimsa behind the scenes at the the XOUNTS video production

It’s all about the collective. We have the greatest culture any company can have, think on our feet from the very beginning, and make sure that the thrill of each video comes from the very fabric of the brands we serve.

Twelve12, one of Orange County’s premiere marketing and branding agencies, has announced a double-win for video works that it has submitted to Hermes Creative Awards: a platinum award for the brand video the agency completed for German speaker company XOUNTS, and a gold award for leading real estate website Auction.com. Both videos were completed by the agency in-house, and add to a consistent list of awards it has won for video production.

The gold award was given to Twelve12’s video, “I’m An Investor,” done for Auction.com, a leading online resource and platform for buying homes in an auction format. Twelve12 took a creative approach to meeting the needs of the company, while also respecting the communication power of an already-established brand. In order to do that, Twelve12 took the core message of the company, that Auction.com is the tool for investors of all types, and illustrated it through showing the range of backgrounds of the people who buy homes at auction. The result was an engaging video that speaks to a diverse audience, while simultaneously introducing a complex concept and product to newcomers.

A platinum award was given to “What’s That? It’s XOUNTS,” a video for the established German Bluetooth speaker company. The engaging brand video presented a chance to really show what the product can do, and they had a little help from rock legend Sammy Hagar to do it. The Twelve12 team took the project from ideation all the way through to completion, and the video was just one of numerous projects completed for XOUNTS as the company begins to offer its products to the North America market. Twelve12 additionally created a new website, brand identity, and numerous social media marketing campaigns.

Twelve12 director Ike Elimsa discussed his approach to making dynamic, unforgettable content that doesn’t break the bank. “It’s all about the collective. We have the greatest culture any company can have, think on our feet from the very beginning, and make sure that the thrill of each video comes from the very fabric of the brands we serve.”

With more award announcements forthcoming this year, Twelve12 expects still more of its work to be recognized in the months to come.

About Twelve12
Specializing in strategic planning, branding and marketing, Twelve12 was founded in Orange County with the mission to help companies grow. Twelve12 regularly assists companies develop across a wide spectrum of traditional and non-traditional marketing venues, producing a range of video content, digital and traditional marketing, and award-winning websites, always ensuring brands have a unified, unforgettable voice.

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Ike Elimsa
Twelve12
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