With this formal partner program company creates tiered paths for Systems Integrators and Independent Software Vendors to build, sell, and grow alongside TwelveLabs
SAN FRANCISCO, April 1, 2026 /PRNewswire-PRWeb/ -- TwelveLabs, the video understanding company, today announced the launch of its Ecosystem Partner Program as an expansion of the broader TwelveLabs Partner Program. Through the new program, TwelveLabs extends the infrastructure for enterprise video AI with application and integration partners to help joint customers rapidly deploy and scale across industries.
The Ecosystem Partner Program was created to assist enterprises in maximizing all of their assets at a time when video represents 90% of the world's data – yet most organizations lack the infrastructure to search, analyze, or extract business value from it. By providing access to its underlying technology, TwelveLabs enables partners to bring industry-leading video intelligence to customers at enterprise speed and scale.
"Video intelligence is a foundational technology for enterprise companies, but for it to permeate and become an embedded part of workflows requires us to reach beyond direct sales," said Danny Nicolopoulos, Head of Partnerships at TwelveLabs. "Partners play an integral role in helping us drive industries forward, as they unlock new revenue streams and knowledge stores with the strategic application of video AI."
Benefits of Partnership
Through the Ecosystem Partner Program, TwelveLabs and its technology and implementation partners will co-build, co-sell, and co-market. This approach allows TwelveLabs to reach new industries and use cases: Systems Integrators (SIs) bring deployment expertise, ready-to-deploy solution accelerators, and client relationships while Independent Software Vendors (ISVs) embed TwelveLabs capabilities directly into products, creating many-to-one leverage.
In return, partners can secure discounts for their customers on TwelveLabs' unrivaled models – Marengo for multimodal video search and embeddings, and Pegasus for video reasoning and text generation. For SIs, that translates into faster, higher-quality implementations for enterprise clients. For ISVs and application partners, it enables integration of TwelveLabs' capabilities directly into their products, differentiating their offerings with purpose-built video AI that competitors cannot replicate with generic image or text models. Unlike general-purpose image or text models adapted for video, TwelveLabs' models are designed from the ground up for the specific semantic, temporal, and contextual complexity of video data.
TwelveLabs' Ecosystem Partner Program launches with two tiers. The entry-level, or Verified, tier is designed for partners establishing their TwelveLabs practice. Partners who reach the Advanced tier have demonstrated production deployments or deep product integrations, which unlocks benefits including lead sharing, early access to new product features, and expanded co-marketing programs.
"TwelveLabs is a clear leader in video intelligence," said Sean Lynch, Director, Business Development and Partnerships at Quickplay. "The impact of their video understanding technology, combined with our AI native media capabilities has been demonstrably well-received over this past year of working together. We look forward to unlocking even more use cases in the days to come."
TwelveLabs is excited to welcome CineSys, Overcast HQ, Quickplay, ScorePlay, TrackIt, and Vidispine as Advanced partners and EMAM, Ceivo, MASV, Mimir, Nomad Media, and Mux as Verified partners.
"For media and sports organizations, video isn't supplementary content — it's the core product. TwelveLabs understands that in a way most AI platforms don't. Their video-native models fit directly into how we've built ScorePlay, and this partnership gives our customers access to a layer of intelligence that wasn't possible before," said Josh Krakowsky, Head of Partnerships at ScorePlay.
Partners interested in joining the program can learn more and apply at twelvelabs.io/become-a-partner.
About TwelveLabs
TwelveLabs is the world's most powerful video intelligence platform, enabling machines to see, hear, and reason about video like humans do. From semantic search to automated summaries and multimodal embeddings, TwelveLabs empowers developers, enterprises, and creatives to unlock the full potential of video data across industries including media, advertising, government, security, and automotive. For more information, visit www.twelvelabs.io.
Media Contact
Amber Moore, Moore Communications, 1 5039439381, [email protected], Moore Communications
SOURCE TwelveLabs
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