Twice As Many Irish Women Buy Mother’s Day Gifts Online As Men

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Online research by GiftsDirect.com shows Irish women and emigrants take Mother’s Day more seriously than Irish-based sons and partners

Flowers Chocolates Gifts

Mother's Day Gifts in Ireland

We couldn’t believe it when we looked at the data for men vs women, and saw that year after year, Irish women collectively spend twice as much on online gifts than sons and partners do.

Leading Irish ecommerce website GiftsDirect.com today reveals that women spend almost twice as much as men online on Mother’s Day gifts and that Irish mammies’ loved ones overseas receive gifts worth, on average, twice as much as mums whose family members reside in Ireland.

The data, based on pre-Mother’s Day activity at the GiftsDirect.com website over the last five years, shows women consistently outspend men by a factor of 2:1.

Additionally they spend 12% less time shopping online than their male counterparts.

Mothers with children or spouses in Slovakia, Jamaica, Malaysia, Ukraine or Indonesia can expect to do best on the special day this year – Sunday March 31 – lavished with an average of e119.8 worth of gifts

Elsewhere gifters in Ireland spend an average of €49.83 while US residents spend €51.16 and UK shoppers open their purses and wallets to the tune of €38.85 to have gifts delivered to their beloved mums.

The lowest level of gifting comes from South Africa with just €15.41 spent on adoring mammies in Ireland.

Lulu O’Sullivan, founder and CEO of GiftsDirect.com said, “It’s perhaps not surprising that those who are separated from their mums on Mother’s Day would spend a little more but we couldn’t believe it when we looked at the data for men vs women, and saw that year after year, Irish women collectively spend twice as much on online gifts than sons and partners do.”

An analysis of demographic also throws up a few surprise statistics.

The group least likely to buy a Mother’s Day gift online are the over 65s followed by 18-24 year olds . However both spend an above average €47.40 and €48.01 respectively.

The 25-34 age group are the most likely to buy a gift online but spends only €45.51 compared the 35-44 demographic who are more frugal averaging just €43.27 per gift.

The most popular day to order Mother’s Day gifts online is the Thursday beforehand (this year that falls on March 28) while the most popular gifts are flowers with chocolates, flowers with chocolates and wine, and luxury pamper hampers.

Data is based on onsite activity at GiftsDirect.com in the 10 days before Mother’s Day for each of the last five years.

About GiftsDirect.com
Gifts Direct was established in 1987 by Lulu O'Sullivan. The company is 100% Irish owned and, along with its sister company TheIrishStore.com, is based in Westmoreland Street, Dublin 2, Ireland.

One of Ireland’s original e-commerce businesses, Lulu maintains that a combination of a dedicated team, determination, hard work, willingness to take informed risks and, above all, a belief in the company, has enabled GiftsDirect.com to become Ireland’s largest online gift company.

The key to success has been delivering on-time anywhere in the world coupled with superior customer service which makes gift-giving simple and fun. We use high-tech fully integrated systems with our domestic and global shipping partners, allowing full tracking on all gifts. We pride ourselves on a deep understanding of our customers' needs, offering great value and providing the best customer service possible.

For further information contact Brendan Murray at giftsdirectdotcom or call 00 353 86 3057469

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Brendan Murray
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