Two Healthy Directions Supplements Named NEXTY Award Finalists for SupplySide West 2019

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Healthy Directions LLC is proud to announce that two of its nutritional supplement formulas – Omega Q Plus® MAX and LifeBiome® Gut Restore Advanced – were named finalists in the 2019 NEXTY Awards for SupplySide West.

Healthy Directions LLC, a subsidiary of Adaptive Health, LLC, is proud to announce that two of its nutritional supplement formulas—Omega Q Plus® MAX and LifeBiome® Gut Restore Advanced—were named finalists in the 2019 NEXTY Awards for SupplySide West. NEXTY Awards are considered the premier recognition of excellence in the natural products industry, spotlighting brands and products that demonstrate “innovation, inspiration, and integrity.”

Omega Q Plus® MAX, formulated in conjunction with integrative cardiologist Dr. Stephen Sinatra, combines enhanced forms of omega-3s, CoQ10, turmeric, and chromium with resveratrol, L-Carnitine, and B vitamins to fuel cellular energy and support all aspects of cardiovascular health, including blood sugar and statin drug-related nutrient depletions. Plus, it uses a unique, sustainably sourced omega-3 that eliminates any fishy taste or odor and overcomes the absorption challenges of traditional CoQ10 and turmeric supplements. It’s one of five finalists in the “Best Condition-Specific Supplement” category.

Gut Restore Advanced, formulated with practicing naturopathic physician Dr. Drew Sinatra (Dr. Stephen Sinatra’s son), follows strict “Clean and Green” formulation guidelines, is vegetarian, gluten-free and provides broad microbiome support with 13 billion live probiotics guaranteed in every dose. Unlike traditional probiotic supplements that contain only lactic acid-producing bacteria, Gut Restore Advanced includes 11 different soil-, lactic acid-, and yeast-based strains, along with fermented turmeric, ginger, and chlorella. It was developed with SMART-Release technology that ensures the probiotics reach the gut alive—supporting regularity, less digestive upset, and a boost in mood. It’s one of five finalists in the “Best Digestive Health Product” category.

“When it comes to their health, consumers shouldn’t just have to believe their supplements are making a difference—they should be able to see and feel that difference in their quality of life. That’s why we formulate our products with the highest quality raw materials that have the best clinical research, and we insist on testing at every stage of the manufacturing process,” said Ben Teicher, President of Healthy Directions.

“We know from our customers that all of that effort pays off,” said Teicher. “Now, we’re honored to be recognized nationally alongside other industry leaders for that attention to quality, innovation, and delivering trusted supplements that work.”

Final winners will be announced at the SupplySide West show on Friday, October 18, 2019.

About Healthy Directions: Healthy Directions LLC, a subsidiary of Adaptive Health LLC, is a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, dedicated to providing people with a better path to better health. Healthy Directions provides expert guidance and advanced nutritional supplements from some of America's most knowledgeable and highly respected integrative- and alternative-health doctors including Julian Whitaker, MD; Dr. David Williams; Stephen Sinatra, MD; Aaron Tabor, MD; Drew Sinatra, ND; Briana Sinatra, ND; Richard Wurtman, MD; and Joseph Pergolizzi, Jr., MD. For more information, please visit http://www.HealthyDirections.com/About-Us.

About Adaptive Health: Adaptive Health, LLC, formerly known as Direct Digital, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Instaflex®, Nugenix®, Peptiva®, and Lumiday®.

The company rebranded as Adaptive Health after its acquisition of Healthy Directions in December 2017. With Healthy Directions' vast product line and extensive board of medical advisors and doctors, it contributes to the company's longstanding commitment to science and innovation. Adaptive Health has since acquired Biovation Labs – an NSF certified manufacturing and fulfillment operation – in December 2018.

Adaptive Health has over 250 employees across offices in Charlotte, NC, Boston, MA, Salt Lake City, UT and Bethesda, MD. Its products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer e-commerce platform. For more information, please visit http://www.AdaptiveHealth.com.

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Ashley Delaney
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