Two Of The Most Powerful Industry Voices Unite As CCA Global Partners Retail Divisions Join World Floor Covering Association (WFCA)

MANCHESTER, N.H., Feb. 1, 2022 /PRNewswire-PRWeb/ -- CCA Global Partners announced today that all its members across the retail brands have just joined World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing specialty floor covering retailers, manufacturers and distributors internationally. The move – that unites two of the industry's strongest voices -- adds some 1,500 members to WFCA's ranks and bolsters the group's significant lobbying power.

As part of the partnership, retail group members of Carpet One Floor & Home, Flooring America, Flooring Canada, The Floor Trader and The International Design Guild are now also members of the WFCA.

The move comes as CCA Global Partners and other industry leaders are combining resources to help solve the industry's installation crisis alongside the efforts of the Floor Covering Education Foundation (FCEF).

"There is strength in numbers; and we've joined the WFCA to provide more muscle behind their efforts to advocate for our industry. The WFCA has been the longtime voice of the flooring industry and we support their efforts on Capitol Hill," said Keith Spano, President of Flooring America/Flooring Canada, International Design Guild and the Floor Trader. "They have been fighting hard in Washington, DC to advocate for flooring retailers and the industry on a whole and we're proud to leverage our strength to support this influential group."

Scott Humphrey, CEO of WFCA echoed Spano, citing the power of combining voices to tackle industry challenges. "CCA Global Partners is one of the most powerful and highly respected organizations in the flooring industry. We have previously had the privilege of working with their leadership team on multiple initiatives including the challenges around the installation crisis," Humphrey said. "I can't begin to express how excited we are to combine our voices to positively impact our industry."

John Gilbert, President of Carpet One Floor & Home, praised the move as it provides strength in numbers. "We are all impacted by the same challenges to our industry and addressing them together as one powerful entity we can use our collective voices to push through and find resolutions. We are excited to be part of WFCA moving forward and to making meaningful contribution," he said.

For more information on CCA Global Partners, please visit http://www.ccaglobalpartners.com. For more information about the WFCA, visit http://www.WFCA.org.

About CCA Global Partners, Inc.
CCA Global Partners is a privately held cooperative based in the United States with member businesses throughout the U.S. and Canada, and in Australia and New Zealand. Since 1984, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. Across North America, more than 2,800 retail locations, 20,000 childcare centers, and 1 million small businesses benefit from CCA Global's leadership through its 14 different businesses – Carpet One Floor & Home®, ProSource®, Flooring America® and Flooring Canada®, FEI Group®, The Floor Trader®, International Design Guild®, Lighting One®, savings4members™, The Bike Cooperative®, CCA Sports Retail Services™, CCA for Social Good™, Innovia Co-op™, Lionsbridge Contractor Group™, and Drive™.

About WFCA
The World Floor Covering Association (WFCA), the official sponsor of The International Surface Event (TISE), is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America. The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer-oriented trade periodical, Premier Flooring Retailer. As part of its mission to enhance the business environment for the independent flooring retailer the WFCA acquired the Certified Floorcovering Installers Association (CFI) to resolve the industry's largest issue - the shortage of qualified installers. The WFCA runs fcB2B, a program committed to helping businesses in the industry transition to an e-commerce platform for all business transactions. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.

Media Contact

Terri Daniels, CCA Global, 603-493-5628, [email protected]

SOURCE CCA Global