Tyson Group Selected as a Finalist in the Sales Training Category by the IES 9th Annual Sales Excellence Awards

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Caps a banner year marked by extraordinary growth with a coveted industry award

Finalist Badge for IES Sales Training 2019

Tyson Group is a finalist for the IES 9th Annual Institute for Excellence in Sales (IES) Awards in the Sales Training category

“Lance Tyson brings a unique style to the world of sales training,” said Al Guido, President, San Francisco 49ers. “His passion, knowledge of the business, and ability to relate to the sales representatives is second to none."

Tyson Group, the sales consulting group that coaches and trains sales leaders and teams to compete in a complex world, today announced that it has been named as a finalist for the IES 9th Annual Institute for Excellence in Sales (IES) Awards in the Sales Training category.

“We are honored to be recognized by IES for our commitment to continually improving the discipline of sales training,” said Lance Tyson, President and CEO, Tyson Group. “In the past year, our business has achieved tremendous growth, stemming largely in part from demand for our tailored training solutions and on-going coaching, which are designed to provide a deeper overall strategy for handling day-to-day sales situations. We offer coaching throughout the entire client engagement and follow up afterward to make sure there is continued growth.”

Tyson Group's mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world. The firm has successfully revved the sales engines of some of the most successful organizations in the country, including the Dallas Cowboys, Cleveland Browns, New York Yankees, Miami Dolphins, Tampa Bay Lightning, Topgolf, and Legends, among others. Clients in the pro-sports industry rely on Tyson Group for help with increasing sales production, shortening sales cycles, reducing the cost of sale, negotiations and closing, and sales leadership development.

In June of 2018, Tyson Group President and CEO Lance Tyson published his best-selling book, Selling is an Away Game: How to Compete in a Complex World. The content from the book was used to develop the firm’s core sales training program, Away-Game Selling.

“Lance Tyson brings a unique style to the world of sales training,” said Al Guido, President, San Francisco 49ers. “His passion, knowledge of the business, and ability to relate to the sales representatives is second to none. What I love most about Lance is his willingness to jump into the mix with his team. I have spent over fifteen years in the world of sports, and I have never seen another trainer pick up a phone or write an email on behalf of a salesperson like Lance does. If you have not hired him already, give him a call today. Your sales team and business will thank you later.”

Taking a diagnostic approach, Tyson Group strives to understand sales teams and address gaps through its proprietary 4-step process: Assess, Design, Train, and Coach. On the front-end, Tyson Group uses its own proprietary assessment process (e.g. pre-hire assessments, predictive analysis assessments, development assessments, talent audits, and assessment coaching) to determine the team's competencies, strengths and weaknesses. The firm then designs a tailored playbook that defines an action plan to further develop team members and equip them with the desired skills for each marketplace.

“Congratulations to Tyson Group for reaching finalist status for an IES Sales Award, which recognizes sales operational excellence,” said Fred Diamond, Co-Founder and President of the IES. “The level of accomplishment that these companies exhibit as they create and deliver innovative customer-centric approaches to grow their businesses, meet customer needs, and bring valuable solutions to the market is remarkable.”

Awards will be presented in four categories recognizing sales & business development operational excellence. Partners, customers and clients nominated this year's winners and finalists for their leadership and vision in sales. The four categories are for Excellence in: Sales Innovation; Sales Training; Sales Management; and Partnering.

For additional information, please visit Tyson Group and IES.

About the Institute for Excellence in Sales
The IES provides a wealth of services to selling professionals at companies large and small throughout the Mid-Atlantic region and across the U.S. It is an unbiased and trusted partner for the delivery of sales programs, speakers, training, services and products. Contact the IES at http://www.i4esbd.org. A complete list of upcoming IES programs can be found qt https://i4esbd.com/programs/ies-2019-program-year/.

About Tyson Group
Tyson Group's mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world. Taking a diagnostic approach, Tyson Group strives to understand sales teams and addresses gaps through a process with 4-steps: Assess, Design, Train, and Coach. The firm starts by assessing the team's competencies to determine strengths and weaknesses. Then, it designs a tailored playbook that defines an action plan to further develop team members and equip them with the desired skills for each marketplace. This leads into Tyson Group's tailored training solutions and on-going coaching, which provide a deeper overall strategy to handle day-to-day situations. Tyson Group, works with premiere clients including Topgolf, Six Flags, the Miami Dolphins, Tampa Bay Lightning, the Dallas Cowboys, New York Yankees, Boston Redsox/Fenway Sports Management and more. To learn more about Tyson Group, please visit https://tysongroup.com/.

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