U.S. Restaurant Drive-Thrus Are Proving Their Value During the Pandemic and Will Be Key to The Industry’s Future

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Drive-thru restaurants have always been the ultimate in convenience and speed but during the pandemic, especially during the mandated dine-in closures, they were also a lifeline for the restaurants that had them, reports The NPD Group

“Drive-thru operations are delivering a high ROI during the pandemic, offering convenience, speed, and the comfort of social distance to consumers using them,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America.

Drive-thru restaurants have always been the ultimate in convenience and speed but during the pandemic, especially during the mandated dine-in closures, they were also a lifeline for the restaurants that had them, reports The NPD Group. Drive-thru restaurant visits increased by +26% in the April, May, and June quarter and represented 42% of all restaurant visits. In July when more restaurants were reopened, drive-thru visits still increased by +13%, the highest visit increase among the service modes of on-premises, carry-out, and delivery, according to NPD’s daily tracking of U.S. consumers’ use of restaurants and other foodservice outlets.        

Traditional quick service restaurant chains have the majority of drive-thrus and although visits declined to a historical low of -17% during the second calendar quarter, this segment fared far better than other restaurant categories and segments. For example, many fast casual restaurants, which, prior to the COVID pandemic, outpaced the U.S. restaurant industry in visit and unit growth for several years, don’t have drive-thru operations and experienced steeper declines in the second calendar quarter, down -26%, than traditional quick service restaurants. Full service restaurants, most of which don’t have drive-thru and were also most impacted by the mandated dine-in closure, saw traffic declines by -48% in April, May, and June with a decline improvement in July to -32%.    

“Drive-thru operations are delivering a high ROI during the pandemic, offering convenience, speed, and the comfort of social distance to consumers using them,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. “Fast casual and traditional quick service chains have already announced expansion plans for their drive-thru operations, and we will hear more chains doing the same. Drive-thru and other off-premises operations will be a major part of the U.S. restaurant industry’s recovery and future.”

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, video games, and watches. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

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