Uberflip and Sigstr Integrate To Bring Personalized Content Into Every Employee Email

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Leading Content Experience Platform and Email Signature Marketing Solution Partner to Provide Brand New Distribution Channel to Deliver Personalized Content

I am so excited about this integration because it delivers Uberflip’s amazing content experiences to a massive audience via Gmail, Outlook, etc.— whether you’re promoting content to the entire world or delivering account-specific content through your ABM strategy.

Uberflip, the leading content experience platform, and Sigstr, the leading email signature marketing platform, today announced an integration that allows B2B marketers to easily and accurately deliver personalized content streams into every email their employees send. This integration gives marketers a brand new distribution channel through the corporate email system that personalizes content based on who’s receiving the email.

Billions of one-to-one emails are sent by companies every year, but too often these emails are overlooked as an effective content distribution channel. By assigning content streams to segments like target accounts, personas, or geographics, shared Sigstr and Uberflip customers can be sure that every email contains a relevant call-to-action, regardless of who’s sending it. By providing cross-platform click-through and conversion analytics, marketers can understand who’s engaging with Uberflip content experiences.

“Content is the fuel of every B2B marketing team, but all too often that content collects dust as distribution channels become saturated and segmenting becomes too time-consuming,” said Sigstr CEO, Bryan Wade. “I am so excited about this integration because it delivers Uberflip’s amazing content experiences to a massive audience via Gmail, Outlook, etc.— whether you’re promoting content to the entire world or delivering account-specific content through your ABM strategy.”

Shared customer, Snowflake Computing, is using the integration to deliver account-specific banners in employee emails that lead to personalized content streams tailored to their target accounts. “You can’t use mass emails in an account-based strategy. Personal one-to-one emails are the best way to deliver content and using Sigstr and Uberflip together has become one of our most effective ABM channels,” said Daniel Day, Director of ABM at Snowflake.

“Delivering personalized content experiences is key to any business,” said Yoav Schwartz, Co-Founder and CEO at Uberflip. “Our customers will now be able to take their content a step further, by connecting these two technologies to distribute their experiences straight to the inbox in a very personalized, targeted way.”

All Uberflip and Sigstr customers can begin to use this integration at no extra cost effective December 4, 2018. To see how Snowflake uses Uberflip and Sigstr in action, register for an upcoming webinar on January 8, 2019.

About Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit https://uberflip.com.

About Sigstr
Sigstr is a relationship marketing platform that turns the billions of 1:1 emails sent every year into powerful brand engagements and practical relationship intelligence. With integrations into the leading CRMs, MAPs, and Marketing Technologies, Sigstr helps companies get more out of their employee email by turning it into a channel that understands and engages their most important audiences. Leading brands like AT&T, Amazon, Snowflake, Terminus, and Yext are using Sigstr to amplify the value of every email their employees send.

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Jenna DeMarco
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