Uberflip Announces Saturday Night Live’s Cecily Strong as Headliner for Annual Conex Conference for B2B Marketers

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Conference to unite hundreds of marketing leaders around the power of content experience

“The workshops and keynote speakers over the course of these three days will spark a fire in marketers and equip them with the tools they need to implement similar tactics within their own organizations to drive ROI and customer engagement."

Conex: The Content Experience presented by Uberflip at the Royal Conservatory of Music in Toronto, announced today its full lineup of thought leaders and practitioners who will speak at the three-day marketing event taking place August 20-22. In addition to marketers who will challenge attendees to explore the unknown with every session, Saturday Night Live’s Cecily Strong is set to headline the event with a stand-up presentation and Q&A that will inspire everyone in attendance to take risks and pursue their passion.

Uberflip anticipates this to be the biggest Conex to date, with more than 750 marketing professionals spanning demand generation, account-based marketing, sales enablement, and content marketing expected to be in attendance. United under a common theme, attendees of Conex are looking to discuss, share and collaborate on all aspects of the content experience and how it can be executed across the buyer journey. Notable marketers and influencers who will be taking the stage include Jay Baer (Convince & Convert), Neil Patel (Neil Patel Digital) and Megan Golden (LinkedIn).

“This year’s lineup is full of A-list B2B and B2C speakers,” said Randy Frisch, CMO of Uberflip. “The workshops and keynote speakers over the course of these three days will spark a fire in marketers and equip them with the tools they need to implement similar tactics within their own organizations to drive ROI and customer engagement. There’s no better way to learn and become a better marketer than hearing it right from the mouths of the experts we’ve gathered. We’re now in our third year of hosting this event, and we look forward to continuing to provide a conference where all marketers can be inspired and supported.”

Coming off the heels of his best-selling book, F#ck Content Marketing: Focus on the Content Experience to Drive Demand, Revenue & Relationships, Frisch will be taking the stage to share how marketers can create their own content experience and deliver personalized experiences that leverage content to connect with prospects and accelerate them through the buyer journey.

Focusing on the content experience and how when done right, can drive ROI to marketers’ organizations, the topic tracks speakers will present on include growth marketing, content marketing, positioning and demand generation. Confirmed sessions include five traits of high performing marketing organizations (Matthew Sweezey), business models of content marketing (Robert Rose), humanizing marketing, sales and content (Mark Schaefer), and how to position your company for growth within the noisy marketing landscape (April Dunford). Additional information surrounding each session will be announced soon on the online Conex agenda.

Confirmed Speakers at Conex 2019:

  • April Dunford, Founder, Ambient Strategy
  • Robert Rose, Founder, Chief Strategy Officer, The Content Advisory
  • Jay Baer, President, Convince & Convert
  • Ann Handley, Chief Content Officer, MarketingProfs
  • Mark Schaefer, Executive Director Mark Schaefer Solutions
  • Neil Patel, Co-Founder, Neil Patel Digital
  • Megan Golden, Head of Content, LinkedIn
  • Mathew Sweezey, Principal of Marketing Insights, Salesforce
  • Kyle Lacy, Vice President of Marketing, Lessonly
  • Zontee Hou, President, Media Volery LLC
  • Tom Webster, Vice President, Strategy and Marketing, Edison Research
  • Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions
  • Ritika Puri, Co-Founder, Storyhackers
  • Tim Washer, Keynote Speaker, Ridiculous Speaker

To register for Conex, click here.

About Conex: The Content Experience
Single track and intimate, Conex is a conference purpose-built to help attendees manage and optimize their content experience to get the most out of their investment. At this event, some of the most brilliant strategists and brand leaders in the industry will come together with marketers from digital, demand, and content to focus on advancing the way consumers experience content. Buy tickets at conex.uberflip.com.

About Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit https://uberflip.com.

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Jenna DeMarco
Walker Sands Communication
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