Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Unbreakable Sunglass Brand REKS Introduces New Unbreakable Prescription Eyeglasses Free Home Try-ons and Shipping
  • USA - English

Performance eyewear brand REKS has introduced new styles of unbreakable frames for eyeglasses to complement its current offerings of unbreakable sunglasses.


News provided by

REKS

Aug 22, 2019, 11:00 ET

Share this article

Share toX

Share this article

Share toX

BOCA RATON, Fla., Aug. 22, 2019 /PRNewswire-PRWeb/ -- Performance eyewear brand REKS has introduced new styles of unbreakable frames for eyeglasses to complement its current offerings of unbreakable sunglasses.

"Our manufacturing team spent over a year developing a new unbreakable material that's ideal for eyeglasses," said George Granoff, Founder and CEO of REKS. "These lightweight, comfortable frames are perfect for the consumer seeking stylish eyewear coupled with our industry leading lens technology."

REKS' single vision polycarbonate prescription eyeglasses start at only $95 at rek.com and include scratch and anti-reflective coatings. Additionally, REKS offers no-cost home try-ons, free shipping on all orders and returns as well as a 30 day, no questions asked, money back guarantee.

"Consumers have long paid artificially high prices for eyewear. Our high-quality eyewear brings together innovative frame construction and superior lens manufacturing to offer best-in-class optics at direct to consumer prices," added Granoff. "Our REKS® prescription eyewear offers customers a superior visual experience delivered in lightweight, comfortable, unbreakable frames."

In addition to industry standard polycarbonate lenses, REKS offers premium quality lenses made of Trivex®. Manufactured by PPG Industries, Trivex offers superior clarity versus the polycarbonate lenses, and is one of lightest, impact-resistant eyeglass lens materials available on the market. "A high definition Trivex prescription lens is what many eye care professionals consider to be the best combination of safety, comfort, appearance and optical performance," said Granoff. "REKS continues to be a disruptor in the eyewear industry with its latest innovation targeted at the prescription wearing consumer demanding quality, performance, comfort, durability and style."

REKS' recently introduced proprietary Trivex Color Boosting™ Sun lenses, available in both non-prescription and prescription. These lenses increase the contrast between colors making the visual experience seem brighter. There four Color Boosting lens options, each with specific performance characteristics designed to meet the needs of the user, include: Golf, Polarized, Photochromic and Everyday. REKS is the first to offer these Trivex sun lenses with color-boosting technology for only $75.

REKS also offers the complete Transitions® line of light intelligent lenses including their newly introduced Style Colors and Mirrors. These lenses appear clear indoors while transforming into a bright color or a colored mirror lens outdoors. Available in either polycarbonate or Trivex, Transitions® lenses support REKS's commitment to provide consumers with the highest quality performance lenses available on the market.

REKS prescription lenses are manufactured with the latest freeform digital technology that produces a high definition lens with greater field of vision and improved clarity over traditional lens manufacturing techniques. Freeform technology and digital generators place the complete prescription on the back of the lens closer to the eye. This type of digital pinpoint manufacturing provides the capability to cut lenses to 1/100 of a diopter versus the traditional manufacturing process that's only capable of 1/10 of diopter accuracy. This process provides a more precise prescription which creates a sharper visual experience which is why they call these lenses High Definition.

Available in nine iconic frame styles and paired with the highest quality shatter-resistant lenses and performance coatings found only in the most expensive eyewear, REKS are ideal for an active lifestyle or everyday wear. With REKS unbreakable frames and vast assortment of premium lenses, REKS is a must-have for style enthusiasts who care deeply about experiencing a superior optical experience.

About REKS

Founded in 2015, REKS is a performance and fashion brand that emphasizes high-quality polycarbonate and Trivex lenses delivered in unbreakable frames. These lenses are available in regular sunglasses or High Definition prescription lenses. With in-house designed unbreakable frames and lenses that are shatter-resistant, lightweight and offer 100% UV 400 protection, REKS eyewear is suited for the consumer who demands top quality visual experiences. REKS sunglasses and performance lenses are lightweight and comfortable and provide stability in all conditions…all at affordable prices. REKS prescription lenses are manufactured with the latest freeform digital technology that produces high definition lenses with greater field of vision and improved clarity over traditional manufacturing techniques. REKS offers nine iconic unbreakable frame styles, creating a collectible line of eyewear to suit every sport, style and mood.

See the world through superior optical quality with REKS®. Your journey starts here. Visit reks.com. to learn more. #BeUnbreakable or visit us at @REKS @REKSOPTICS

####

For more information, images, samples or interviews, contact:

Stuart Goldstein
RG Narrative
(w) 212-863-4109
(m) 201-681-0618
(e) stuart(at)rgnarrative(dot)com

SOURCE REKS

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.