Market Reports Online
Dallas, Texas (PRWEB) December 23, 2013
Since the Astra satellite was launched in 1988, the UK pay TV industry has become a multi-billion pound business, with Sky being the market leader. Much of its success is built on providing live sport. Rival operators have tried and failed to make inroads into Sky’s dominance but BT has shown that it is ready to invest heavily in sports content in a bid to mount a serious challenge.
Features and benefits of the report (http://www.marketreportsonline.com/301700.html):
- This case analyzes the size of the UK pay TV market and outlines the main players.
- This case study looks at how Sky has secured its position as the undisputed market leader.
- This case study examines the importance of exclusive live sports content within the UK pay TV industry.
- This report analyzes BT's entry into the pay TV market and examines the strategies it is employing in a bid to rival Sky
Since it was formed in late 1990, Sky has become the undisputed king of the UK pay TV market, amassing a subscriber base over of 10 million and generating revenues in excess of £7bn ($11.1bn). With a market share of almost 70% in terms of subscribers, Sky’s position is unrivalled.
Live sport is the foundation of the company’s success. The company has invested significant amounts of money securing exclusive broadcast rights to sports, most notably English football’s Barclay’s Premier League and this has allowed it to adopt a two-way strategy in order to maximize revenues, namely acting as a distributor and a wholesaler.
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On August 1 2013, BT launched BT Sport, a flagship service broadcasting out of London’s Olympic Park. By paying vast sums of money to acquire the rights to sports including Barclays Premier League football, Bundesliga football, Aviva Premiership Rugby, UFC, and MotoGP, BT has shown that it is serious about rivaling Sky.
Few Points from Table of Contents (http://www.marketreportsonline.com/301700-toc.html) are listed below:
Overview
Catalyst
Summary
Pay TV In The UK
Pay TV in the UK: A brief history
BT entered in 2006
Pay TV in the UK: industry value
Sky’s Dominance of the Pay TV Market
Sky has continually grown its subscriber base
Sky’s investment in premium content is a pillar of its success
Sky has continued to engage in technological innovation
Live Sport the Bedrock of Sky’s Success
Live football the key to Sky’s success
Football is not the only live sport broadcast by Sky
Sky has adopted a two-way strategy to maximize revenues
Lack of a serious competitor
Bt Sport: Sky’s First Serious Competitor
BT Sport’s coverage is broad
Live football remains the key to success
BT Sport: protecting and adding to broadband subscriber base
Conclusions
BT Sport represents the first serious threat to Sky, but securing broadband subscribers is its primary aim
Definitions
Sources
Further Reading
Ask the analyst
Disclaimer
List of Figures:
Figure: UK pay TV market share by volume (%)
Figure: UK pay TV revenues 2008-2012 ($bn)
Figure: Sky subscriber numbers 1998-2013 (m)
Figure: Selected sports broadcast on BT Sport
Figure: Bayern Munich vs. Borussia Dortmund 2013 UEFA Champions League Final
Figure: BT and Sky shares of the UK telecommunications industry (%)
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