United Breast Cancer Foundation Featured at Super Bowl LIII (53)

Share Article

Print Public Service Announcement “Tackling Breast Cancer” featured in Official 2019 NFL Super Bowl 53 Game Program

"Together We Are Tackling Breast Cancer"

It’s so important to shine a light on supporting people who are dealing with breast cancer now. Research is needed, but people need help right now – to keep a roof over their heads, food on the table and pay for treatments. That’s what UBCF is here for.

United Breast Cancer Foundation (UBCF) is proud to have their print Public Service Announcement (PSA) awareness message, “Tackling Breast Cancer”, featured in the Official 2019 NFL Super Bowl LIII Game Program. Super Bowl LIII (53) is the show down between The Los Angeles Rams and New England Patriots, who last squared off at a Super Bowl XXXVI, 17 years ago. Who will go home with the Lombardi Trophy as this year's champs? Tune into CBS Sports this Sunday, February 3rd – kick off is 6:30 pm ET. Gladys Knight will be singing the National Anthem and Maroon 5 headlines the Pepsi Halftime show.

The Official 2019 NFL Super Bowl LIII Game Program features UBCF’s “Tackling Breast Cancer” print PSA awareness message, strategically placed on page 79 opposite the Los Angeles Rams Team Roster. UBCF’s message “Tackling Breast Cancer” features a striking image of a female football player with the statement, “Together We Are Tackling Breast Cancer”. The print PSA includes educational facts regarding breast cancer statistics and information about male breast cancer. UBCF’s goal is twofold - to support Every Woman® and to raise awareness of male breast cancer. An estimated 2,550 men will be diagnosed, and 480 men will die from breast cancer. UBCF encourages women and men to be self-aware. Learn the male self-breast exam – download here.

This Sunday marks the Patriots’ 11th Super Bowl appearance and they will be battling for their sixth win. The Rams are making the first trip back to the Super Bowl since the showdown with the Patriots and will be looking for their first Super Bowl win since the 1999 season. The Super Bowl, hosted at the Mercedes-Benz Stadium in Atlanta, home of the Falcons, is the first Super Bowl hosted at the new stadium, which opened in 2017.

UBCF Executive Director, Ms. Stephanie Mastroianni shared, “The opportunity to spread UBCF’s mission, brand and what we stand for through the Super Bowl is a blessing. We hope our print PSA, ‘Tackling Breast Cancer’ will help us support more women, men and families impacted by breast cancer.” Stephanie continued, “It’s so important to shine a light on supporting people who are dealing with breast cancer today. Research is needed, but people need help right now – to keep a roof over their heads, food on the table and pay for treatments. That’s what UBCF is here for. UBCF services women more than one time in their life time and through more than one program at a time.”

Background on UBCF
UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and overall wellness. UBCF’s mission is to make a positive difference in the lives of those affected by breast cancer and carries it out through seven life-supporting patient and family programs available to women, men and families nation-wide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. If you are in need of breast health services, please visit ubcf.org or call toll-free, 877-822-4287. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Contributions may be mailed to UBCF, P.O. Box 2421, Huntington, NY 11743, or donate through the Combined Federal Campaign, #77934.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Beth Reichart
United Breast Cancer Foundation
since: 04/2010
Like >
Follow us on
Visit website