The data shows that direct mail campaigns can have a better ROI than other marketing channels, including digital.
PHOENIX (PRWEB) January 09, 2019
United Printing and Mailing, a leading direct mail provider, is ringing in the new year with a new name and brand identity: Mailing.com.
“A lot has changed in the 53 years since we started the family business,” said Mailing.com CEO Craig Hauer. “Changing our name was not a decision we took lightly; however, Mailing.com better reflects the full suite of products we now offer our customers. The direct mail industry has advanced rapidly over the years, and I am incredibly proud of our growth and honored to continue providing our services to our partners as we continue to evolve with them.”
Direct mail remains an integral piece of the marketing puzzle. According to the latest report from the Association of National Advertisers*, direct mail is now tied with social media as the second most used channel, used by 57 percent of participants. In this year’s study, the ROI of direct mail increased by 12 percent, exceeding that of online display ads. Direct mail also continues to produce the best response rate of any medium.
“For many marketers, direct mail is an invaluable asset. The data shows that when properly executed, direct mail campaigns can have a better ROI than other marketing channels, including digital,” states Ashley Jorgensen, marketing director for Mailing.com. “We have been helping clients navigate the ever-changing best practices of direct mail for more than 50 years, and we look forward to continuing our legacy of superior customer service and successful campaigns as Mailing.com.”
The company was founded in 1965 and remains a family-owned and operated business today. Mailing.com features state of the art printing and mailing equipment in its 75,000 sq. ft. warehouse and offers total in-house campaign management, including on-site USPS verification and hand fulfillment. Clients range from small local businesses to global enterprises.
Mailing.com has been a leader in the direct marketing space for more than half a century and closed out 2018 with a 13 percent year-over-year growth. Mailing.com handles more than 20,000 campaigns annually and has mailed more than 656 million direct mail pieces in its history. The company recently published two new thought leadership pieces, 2019 United States Postal Service Advisory and The Comprehensive Guide to 2019 USPS Changes. For more information on the new brand, visit blog.mailing.com.
Mailing.com is a leading printing and direct mail company that provides end-to-end direct marketing solutions for businesses of all sizes. Its state-of-the-art equipment and processes allow for flexibility and innovation in every aspect of a client’s marketing needs. Mailing.com is a certified Full Service Mail Service Provider (MSP) and one of the few companies that offer on-site USPS “Mail Anywhere” verification which provides our client partners enhanced accuracy and greater control over expectations for delivery. Mailing.com was founded on the principle of family-like customer-centric service and is trusted by top companies such as Subaru of America and Geico. Established in 1965 as United Printing & Mailing, Mailing.com is based in Phoenix, Arizona. For more information, visit http://www.mailing.com.
*Association of National Advertisers’ Data Marketing and Analytics
2018 Response Rate Report