Will Support the University as it Expands its Presence Across the US
HUNTINGTON BEACH, Calif., June 30, 2022 /PRNewswire-PRWeb/ -- INNOCEAN USA, a leading strategic branding and advertising agency and the largest advertising agency in Orange County, California, today announces its appointment as agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University.
INNOCEAN will be responsible for a full range of services including strategy, creative, media, and analytics. This will support UMass Global as it builds its awareness in the Western US and expands its presence, throughout New England and eventually on a national basis. The agency will develop a campaign that will initially be used in key California and Washington markets, to boost awareness and reinvigorate the brand's positioning. INNOCEAN will provide finished advertising materials and build an asset library for UMass Global to utilize in social media, direct marketing, and on its website.
UMass Global currently offers more than 90 degrees, certificates, credentials, and professional programs for working adults seeking to improve their careers through education. "As our university is expanding its presence and establishing our new brand, it is time for us to step up our marketing to be more effective at reaching students in an increasingly competitive marketplace," states UMass Global's Chief Marketing Officer Teresa O'Sullivan. "INNOCEAN provides us with the passion, experience, and creativity that will help us demonstrate why a UMass Global education is premier among our peers. We are excited to take this next step as a world-class university with the assistance of an agency that has a proven track-record with challenger brands like ours."
This was a competitive pitch with six agencies competing across the country from the outset. Credentials were initially presented in January. Finalists were narrowed to three agencies prior to INNOCEAN being awarded the account in April.
"Winning this new business was truly a team effort," states Steve Jun, INNOCEAN Worldwide Americas / Head of Global Business INNOCEAN Worldwide. "We had support across all disciplines of the agency including our creative, and media teams as well as our data analytics team who were all instrumental in the pitch and will continue playing a significant role in the assignment. We've seen UMass Global's metrics and we know that behind each metric is a personal story of success. We're looking forward to the opportunity to work alongside an institution that is doing so much good in the world."
ABOUT UMASS GLOBAL
University of Massachusetts Global, formerly Brandman University, is a private, nonprofit institution accredited by the WASC Senior College and University Commission. The university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths. UMass Global serves about 23,000 students, about 16,000 of whom are enrolled in academic credit programs, at 25 physical campuses in California and Washington, as well as online. UMass Global offers fully online courses for students anywhere in the United States and for military personnel serving abroad. For more information, visit the university's website.
ABOUT INNOCEAN USA
INNOCEAN USA is an award-winning, independent full-service advertising agency that leverages our unbridled curiosity and unorthodox thinking to go beyond simply creating ads, to creating culture. For more than a decade, INNOCEAN USA has merged innovative technology with cutting-edge digital, social and experiential advertising to connect brands to the people. We are doing this with our current clients, including Hyundai Motor America, Genesis Motor America, Kia Motors America, Hankook Tire, Wienerschnitzel, UC Davis Health, LG, Signature Kitchen Suite, TaylorMade Golf, Pacific Life, City of Hope, Toshiba Business Systems, Gravity Interactive, Los Angeles Angels of Anaheim, DC Comics, Hyundai Cradle and GreenBox POS.
Based in Huntington Beach, CA INNOCEAN is a fully global agency with a network of offices in more than 30 cities and 21 countries. For more information, please visit http://www.innoceanusa.com.
Media Contact
David Thalberg
[email protected]
917.952.2580
Media Contact
David, INNOCEAN USA, 1 9179522580, [email protected]
SOURCE INNOCEAN USA
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