University of La Verne to Offer 12-Month Master of Science in Data Analytics

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Applications are now being accepted for fall 2019

This degree will help students prepare for one of the fastest-growing career fields globally, where supply does not meet demand.

To prepare students to excel in the growing field of data science, the University of La Verne announced today it will offer a Master of Science in Data Analytics (MSDA) starting fall 2019. The MSDA, offered by the university’s College of Business and Public Management on the La Verne campus, provides two specializations: Marketing Analytics and Supply Chain Management Analytics.

Full-time students can complete the 10-class curriculum and workshop in 12 months. SAS, a global leader in data analytics and programming certification, has endorsed the marketing analytics curriculum, and students will be awarded with a joint certificate upon completion. The university is now accepting applications and hosting complimentary information sessions.

“This degree will help students prepare for one of the fastest-growing career fields globally, where supply does not meet demand,” said Abe Helou, Dean of the College of Business and Public Management at the University of La Verne. “The modern business world needs professionals with the skills to gather, analyze, and make data-driven decisions that drive corporate strategy and execution. The curriculum for this major prepares students to excel in this growing field in any industry or business discipline.”

CareerCast 2017 ranks data science as the 7th fastest-growing career, with 19 percent growth between 2016 and 2017. According to Glassdoor, the pay range for entry to mid-level data scientists is $94,000-$133,000, significantly higher than the average college graduate pay.

Additional features of the program include: a career advisor who will help provide career and job support and a program advisor who will ensure students remain on track for graduation.

“Graduates of the MSDA will be equipped with a comprehensive understanding of business intelligence and data analysis, including a holistic view of business analytics from both company and consumer points of view, how to develop a big data strategy within a corporation, ability to build a predictive model to see how digital analytics and big data can be used for market predictions, and a practical knowledge of how to develop performance measurement tools and assess return on investment,” Helou said.

Four courses will be shared between the two concentrations, and six courses will be tailored to each of the two specializations. The curriculum includes SAS programming, data mining and predictive analytics, multivariate statistical analysis, marketing research methods, problem-solving methodologies, analytics in operations and planning, analytics in logistics and sourcing, experimental design and market testing, theory and practice of consumer behavior, marketing analytics, digital marketing and social media analytics.

To learn more or register for a complimentary information session, visit:

About the University of La Verne
Founded in 1891 and located 35 miles east of Los Angeles, the University of La Verne is a private, nonprofit, comprehensive institution founded on four core values: lifelong learning, ethical reasoning, civic and community engagement, and diversity and inclusivity. The university serves more than 8,100 students on the historic La Verne location as well as across nine regional campuses and online.

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Genesis Gonzalez
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