The AudioMax integration highlights Univision’s technology leadership by offering programmatic buying for advertisers and maximizing revenue.
SAN MATEO, Calif. (PRWEB) August 14, 2018
Today, AdsWizz, a leader in digital audio advertising technology, announced that Univision Communications Inc. (UCI), the leading media company serving Hispanic America, has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.
AudioMax is an audio-first Supply Side Platform (SSP) with holistic yield optimization across direct sales, networks, and programmatic buying, connecting Univision’s inventory to 80 percent of the audio demand around the world. The AdsWizz technology leads the market in providing better insights and greater efficiency while supporting all transaction types, enabling Univision to optimize their inventory and grow revenue.
AudioMax is a part of AdsWizz end-to-end technology platform for digital advertising that includes its Ad Insertion Suite (AIS); ad serving and campaign management (AudioServe); and an audio-centric Demand Side Platform (DSP), AudioMatic. The company also has the largest global audio marketplaces for audio ads and podcasts, AdWave and PodWave. The full stack technology platform enables the company to deliver new audio ad formats like ShakeMeTM for advertisers, and was awarded “Best Overall Technology for Programmatic Trading” from DRUM Digital Trading in May of this year, beating out leading video and display programmatic trading platforms.
“We’re excited to work with AdsWizz to enhance our offering for advertisers with programmatic buying, and optimize revenue from our inventory,” said Michelle Savoy, Vice President, Digital Sales, Univision Communications. “We are already seeing positive results on AudioMax, and are able to provide a better, more personalized ad experience for Uforia listeners with our targeted offering.”
Launched in 2013, the Uforia app provides music, entertainment, and sports radio programming for all Hispanic listeners. Uforia is available in English and Spanish, on iOS and Android devices. The app provides live streaming of Univision’s 58 top radio stations, 60+ curated playlists by moods and activities, plus 15+ digital only stations curated specifically for Latinos.
“The AudioMax integration highlights Univision’s technology leadership by offering programmatic buying for advertisers and maximizing revenue,” added Alexis Van de Wyer, CEO of AdsWizz. “As the leader in audio advertising, we are excited to continue partnering with leading publishers and audio streaming services.”
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 88% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 82% of U.S. Hispanic television households; Univision Cable Networks, includingGalavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 63 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes assets that serve young, diverse audiences. This includes news and lifestyle English-language cable network FUSION TV and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), Environment (Earther), and car culture (Jalopnik). Additionally, UCI has ownership in comedy and news satire brands The Onion, Clickhole, The A.V. Club and The Takeout. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States.For more information, please visit corporate.univision.com.