Twitter launching its Ad Transparency Center is another move in the right direction and will both increase trust amongst consumers but also has great potential to be a boon to brand ad spend on the social network.
NEW YORK (PRWEB) July 25, 2018
Unmetric, an enterprise solution for branded content analysis and discovery, today reacted to Twitter’s recent announcement of its Ads Transparency Center, a place where anyone can search for a Twitter account and view all ads currently running, including Promoted-only Tweets (Tweets only shown to users targeted in ads campaigns that do not show on followers' timelines), or if an ad was suspended and why.
Anyone can also access detailed information about political ads on Twitter including the advertiser, ad spend, demographic targeting data, and number of views. This follows on the heels of Facebook’s View Ads feature announced last month and signals a significant and long overdue move by the major social media networks to open up the previous blackbox of advertisements running on their platforms.
Unmetric began talking last year about the need and potential growth benefits for social networks like Facebook and Twitter that could come with moving to a model of ad transparency similar to TV where gross ratings points (measure of the size of an advertising campaign by a specific medium or schedule) and spend of competitors is public - making it easy for brands to calculate their own reach and share of voice. Now that both Facebook and Twitter have implemented their long-planned ad transparency initiatives, Unmetric continues to see great opportunity for the entire social ecosystem.
“Twitter launching its Ad Transparency Center is another move in the right direction and will both increase trust amongst consumers but also has great potential to be a boon to brand ad spend on the social network,” said Lux Narayan, CEO of Unmetric. “As with Facebook ads, we will follow the available Twitter data closely and explore new ways to help our clients make informed, data-driven decisions with competitive insights.”
Unmetric has always worked to provide clients with competitive insights on paid brand content. Unmetric’s Paid Post detection already provides marketers with a breakdown of any brand’s paid vs. organic Facebook content with 96 percent accuracy, and the power to observe and compare audience engagement from post to post.
For information on how Unmetric can help your brand or agency, visit http://www.unmetric.com.
Unmetric, an enterprise solution for branded content analysis and discovery, harvests social brand signals to help digital marketers, analysts, and content strategists to analyze, discover and track branded content in order to create better content and campaigns of their own. Hundreds of the world’s largest and respected brands and digital agencies including American Airlines, The Chicago Bulls, Tiffany & Co., General Motors, GroupM, and Ogilvy use Unmetric to access AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on all major social networks including Twitter, Facebook, YouTube, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.