Unmetric Introduces Custom Content Tagging

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Enables marketers to search and automatically tag branded social posts based on keywords and conditions

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We are constantly listening to client feedback and working to introduce new features that enables marketing teams at brands and agencies to work more efficiently and get the most value and best possible user experience from our platform

Unmetric, an enterprise solution for branded content analysis and discovery, today introduced custom content tagging, an enhancement to the core platform that enables marketers to identify and understand the most engaging content categories across brands on Facebook, Twitter, and Instagram, and adjust their social media strategy.

To date, Unmetric users had to manually tag social content by exporting posts into a spreadsheet. With custom content tagging, users will now be able to search for a set of posts for all brands based on keywords or phrases and conditions and assign the tags to the posts. Users will also have the option to automatically enable a tag to all posts that meet their defined conditions. Additionally, users will also be able to benchmark two tags and posts within the same tag to understand the topics brands are discussing and the tone they are using.

“We are constantly listening to client feedback and working to introduce new features that enables marketing teams at brands and agencies to work more efficiently and get the most value and best possible user experience from our platform,” said Vikram Ravi, Unmetric’s Head of Client Services.

“This new capability was designed to eliminate the time and resources required for manual tagging and make it exponentially easier to sort and benchmark content,” added Kumar Krishnasami, Unmetric’s Head of Product. “Social listening and publishing tools can provide insight on the type of content like videos, images, live video that fans engage with most, but with Unmetric’s custom content tagging, marketers can understand the best performing content category so they can double down and put more resources into what works best.”

Unmetric’s custom content tagging empowers marketers with the following capabilities:

Assigning and Managing Tags: When marketers have numerous pieces of content about the same topic based on a keyword search, they can assign them tags to analyze and benchmark the content with other pieces of content more effectively.

Creating and Managing Tagging Rules: After assigning tags, marketers can set conditions for a tag and assign the same tags to content that brands create in the future that meets those tagging rules.

Providing Data, Insights and Reports: After giving various posts different tags, marketers can compare the performance of posts with different tags to analyze what kind of content is resonating with fans. They can also export those posts, along with the tag and interaction metrics into a report for further analysis.

To learn more about how your brand or agency can benefit from Unmetric’s full software suite and capabilities, visit http://www.unmetric.com or reach out at team@unmetric.com.

About Unmetric
Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan and optimize branded social content, and analysts to report on learnings to create more engaging content. Hundreds of global brands and digital agencies including American Airlines, The Chicago Bulls, Tiffany & Co., General Motors, GroupM, and Ogilvy use Unmetric’s AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on Twitter, Facebook, YouTube, and Instagram. Founded in 2011, Unmetric is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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