Unmetric Launches Certified Analyst Program

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Company awards certification to social media analysts at hundreds of global brands and agencies.

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We tip our hats to the first class of Unmetric Certified Analysts and look forward to building out the program with new testing and certification levels over time.

Unmetric, an enterprise solution for branded content analysis and discovery, today launched its Certified Analyst Program, and awarded certification to thousands of analysts at hundreds of brand and agency clients. The inaugural group of Unmetric certified analysts has demonstrated proficiency with the Unmetric platform and are able to add this credential to the Licenses & Certifications section of their LinkedIn profile.

The Unmetric Certified Analyst Program is designed to enable Unmetric users to validate their abilities and to help people both internally and at outside organizations to identify professionals with expertise in competitive content intelligence and a proven understanding of the Unmetric platform, which includes Analyze, Discover, and Track.

Unmetric’s certification program launches at a time where the role of social media analyst is increasingly focused on mining insights from social data to drive marketing ROI and strategy. Social media analysts today are tasked with much more than measuring social media efforts, but using social data for competitive content intelligence and to make decisions across the entire enterprise from marketing to product development to human resources.

“The goal of this certification program was to recognize and validate the proven expertise of social analysts at our brand and agency clients, but also to lay the groundwork for ongoing best practices for training and skill building,” said Lux Narayan, CEO of Unmetric. “We tip our hats to the first class of Unmetric Certified Analysts and look forward to building out the program with new testing and certification levels over time.”

Read here to learn more about the requirements to become an Unmetric Certified Analyst. To learn more about how Unmetric can help your brand or agency get faster reporting, better engagement and more certainty for your social strategy, visit unmetric.com.

About Unmetric
Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan and optimize branded social content, and analysts to report on learnings to create more engaging content. Hundreds of global brands and digital agencies including Away, General Motors, Merck, FleishmanHillard, GroupM, and Edelman use Unmetric’s AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on Twitter, Facebook, YouTube, and Instagram. Founded in 2011, Unmetric is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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