Unvired’s Chyme Marketing Chatbot Enhances Customer Experience for Carlton United Breweries

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Beverage Company Promotes Beer Brand to drive Customer Engagement during State of Origin Games in Australia.

According to Simon Branagan, Delivery Manager, Anheuser-Busch InBev (ABI), “Our teams at ABI and CUB collaborated with Unvired and delivered a chatbot powered by Chyme, integrated with promotional cartons of beer, Facebook Messenger, and a third party Promotional database."

Unvired Inc., a Digital Solutions provider of Mobile Applications and Artificial Intelligence enabled chatbots powered by the Chyme Bots Platform announced today that Carlton & United Breweries (CUB) successfully deployed a Marketing chatbot during the State of Origin series in Australia this summer.    

According to Simon Branagan, Delivery Manager, Anheuser-Busch InBev (ABI), “Our teams at ABI and CUB collaborated with Unvired and delivered a chatbot powered by Chyme, integrated with promotional cartons of beer, Facebook Messenger, and a third-party Promotional database, supporting a national Rugby sporting event, the NRL State of Origin, one of the highest rating televised events in the Australian calendar year. We had to meet statutory regulations defining when consumers could place an entry, Facebook policies defining how and when you can engage a consumer, not to mention the requirements allowing consumers to place entries, get moments relating to a specific game, and deliver prizes to them during a game when a moment went off. Consumers placed several thousand entries using the chatbot making for a very successful project”.

According to Srini Subramanian, CTO, Unvired, “We had to ensure that the Chyme powered chatbot scaled to thousands of users with very high availability. Data privacy and security were paramount, and we had to design for these factors. We worked closely with ABI and CUB to ensure that the business objects of the promotion were met.”
According to Alok Pant, CEO, Unvired, “Businesses are looking to enhance Customer Experience and Employee Productivity by leveraging Chatbots and Artificial Intelligence. We have deployed the Unvired Chyme Bots Platform powered smart Text and Voice Chatbots for various customers in the areas of Marketing, Sales, IT Help Desk, Customer Service, Procurement, and HR among others.”
Unvired’s Chyme App is available for download on Apple App Store and Google Play Store and demos of Chyme Chatbots can be viewed on its YouTube channel.

About Unvired Inc.

Unvired delivers solutions to enable the Digital Enterprise. Unvired has developed a Bots Platform called Chyme, on top of which, Digital Assistants for Marketing, Sales, Customer Service, IT Help Desk, and Procurement have been built. Chyme powered bots are omni-channel, and can be invoked from Slack, Microsoft Skype for Business, Microsoft Teams, Facebook Messenger, Facebook Workplace, Salesforce Chatter, and Jabber. Unvired also offers a Mobile Application Development Platform and Out of the Box as well as custom Mobile apps. Unvired enables businesses to Work Smarter by turning Artificial Intelligence (AI) enabled conversations with Enterprise systems into actions. Headquartered in Houston, Texas, and with customers in N. America, Europe, S. Africa, ANZ, Middle East and APAC, Unvired enables its clients to realize the benefits of enterprise mobility as well as deploy intelligent chatbots that integrate with systems like SAP, ServiceNow, Oracle, Salesforce, and others. For more information, pl. visit us on the web at http://unvired.com, http://chymebot.com/ and follow us on Twitter at https://twitter.com/unvired & https://twitter.com/chymebot.
For more information, press only:
Ritu Pant, +1 (408) 933-8607, ritu@unvired.com, CST
Media Contact: Ritu Pant, Unvired Inc., +1 (408) 933-8607, ritu@unvired.com

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Ritu Pant
Unvired Inc.
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