Upcoming Webinar Hosted by Xtalks – Wellness in a Bottle Series: What Do Consumers Want? (They Told Us)

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In this free webinar, attendees will learn how to identify consumer preference for wellness benefits in specific food and beverage categories, and understand the complex relationship between benefits and ingredients within food and beverage. The featured speakers will explain how to apply these insights to determine the ideal combinations of beverages, ingredients and benefits to create functional products that will win in the market.

consumers increasingly look for foods and beverages that deliver functionality and support their wellness goals

Holistic wellbeing is a long-term trend that is top of mind for consumers. COVID-19 has accelerated this trend and motivated individuals to find ways to make themselves stronger, physically and mentally. As a result, consumers increasingly look for foods and beverages that deliver functionality and support their wellness goals. As part of our Wellness in a Bottle Series, this webinar will expand on Givaudan’s proprietary consumer insights on functional beverages to explore shoppers’ connections between beverages, health benefits, flavors, and ingredients. We have identified the opportunities to create functional products that will win in the market.

Join expert speakers from Givaudan, Santiago Vega, Director of Marketing - Naturex; Chuck Wareing, Senior Scientist, Flavor Creation and Applications - Beverage Group; Savannah Turner, Marketing Beverage Expert; and Annaliese Hnat, Category Marketing Manager, in a live webinar on Tuesday, December 1, 2020 at 1pm EST.

For more information, or to register for this event, visit Wellness in a Bottle Series: What Do Consumers Want? (They Told Us).

ABOUT GIVAUDAN

Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet.

With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.

Learn more at http://www.givaudan.com/taste-wellbeing

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

Contact:
Sydney Perelmutter
Tel: +1 (416) 977-6555 x 352
Email: sperelmutter@xtalks.com

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Sydney Perelmutter
Xtalks
+1 (416) 977-6555 x 352
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