The free interactive website gives parents the power to collaborate on collections of tried-and-true gift ideas for kids of every age and interest.
CHICAGO, Nov. 13, 2025 /PRNewswire-PRWeb/ -- Holiday shopping for kids can be overwhelming, with no shortage of influencers, ad-supported websites, AI suggestions and retailers coming at parents with lists of must-buy gift ideas. Upparent, with an online platform that brings regular parents together to share their family favorites, offers something refreshingly different: unique parent-curated gift lists filled with real-life picks for the best gifts for kids.
"So many gift lists out there feel like they all include the same things, or like they're out of touch with real families," says Alexandra Fung, Upparent co-founder and CEO, and mother of four. "We want our gift lists to be more personal, with authentic recommendations from parents for the things that they have actually bought for their kids, and would buy again."
Upparent gift lists continue to grow and evolve as more parents contribute their personal recommendations, so they reflect a wide variety of budgets and perspectives. With over 50 themed gift lists to choose from, parents can quickly hone in on the recommendations that will be most valuable to them. Lists are offered for all different ages and interests, so parents shopping for picky teens, stocking stuffers, animal lovers or trendy tween skincare will all find helpful recommendations. "And, because every recommendation on Upparent invites the community to add a review," adds Fung, "parents can come back to weigh in on any of the gift ideas they tried out."
There's another bonus to relying on trusted recommendations from other parents: buying less. Many families are looking to cut back on holiday spending this year, whether for budget reasons or out of a desire to refocus on what's important. The holidays offer a wonderful opportunity to establish new family traditions, such as volunteering together or baking cookies to enjoy over a family movie night. Being strategic about buying smarter keeps more money in the wallet, and frees up the time and headspace to enjoy the holidays as a family.
Upparent offers a series of user-friendly, interactive features that make it easy for parents to participate in this online community for discovering and sharing family favorites:
- Powerful maps, calendars, sorting and filter options quickly highlight content that is most relevant to each user.
- Dynamic lists of family-friendly places, activities, toys, books, movies, recipes and products continue to improve as users suggest new recommendations, and rate and review existing recommendations.
- Anyone - including kid-friendly businesses - can add family events happening anywhere in the United States to share with the community.
- Users post questions and add polls about family life to gather responses from fellow parents in a friendly and judgment-free zone.
- Businesses supplement the parent voices on Upparent with transparent profiles that allow them to engage on the site, provide photos and information about their family-friendly offerings, and share local events.
ABOUT UPPARENT
Upparent gathers recommendations from parents about things to do, places to go and products to try as a family. Users share and discover families' favorite toys and gifts, books and movies, vacation ideas, recipes, and local activities around the United States. For more information, visit Upparent online or follow @upparent on Instagram, Facebook, YouTube and Pinterest.
Media Contact
Alexandra Fung, Upparent, 1 3128347649, [email protected], https://www.upparent.com/
SOURCE Upparent
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