UPshow announces Bob Michelson as President and SVP of Customer Success

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Bob will help lead the company’s continued strategic growth initiatives

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UPshow announces Bob Michelson as President and SVP, Customer Success, effective as of October 2020. He reports to Chief Executive Officer, Adam Hirsen, and serves on UPshow’s senior leadership team.

Michelson’s career prior to joining UPshow is marked by serial successes. Over the past 25 years, he led successful exits for five companies in business services and digital signage. This industry experience, combined with his heavy reliance on data analytics at tech-enabled companies, makes him an ideal fit for UPshow.

“I could not be more thrilled to announce the partnership between Bob and UPshow,” said CEO Adam Hirsen. “I’ve been close to Bob since our days at Sterling Partners, a large Chicago-based private equity investment firm, and have counted him among my most-trusted outside advisors for some time. UPshow has been lucky to continue on its path of incredible growth in 2020, and I am confident that this will continue because of Bob’s commitment to our business.”

At UPshow, Michelson brings a wealth of experience and expertise in interactive digital signage to support strategic initiatives, as well as the revenue and operations sides of the business. He is particularly focused on continued customer success.

“UPshow’s all-star roster of enterprise customers and an exceptional software suite initially caught my interest,” said Michelson. “I served in several capacities at UPshow prior to stepping into the role of President, and growing UPshow’s cadre of multi-million-dollar customers has been an exciting opportunity.”

“Bob’s numerous accomplishments and leadership abilities make him the ideal fit for UPshow,” said Dan Malven, managing director at 4490 Ventures, who led UPshow’s recent round of funding. “I have worked with Bob both directly and indirectly for more than 20 years. He understands the importance of successful implementation strategies that are centered around customers realizing the full potential of the software they purchased.”

Michelson sees a bright future for UPshow. The company’s software offers a degree of customer engagement that sets it apart from other digital signage companies. With UPshow, clients transform a one-dimensional screen interaction into an engaging activity that causes their customers to interact with what they see on the screen using their mobile phone. This provides brick-and-mortar brands with actionable, meaningful information about their customers.

In addition to his prior digital signage experience at RMG Networks, Michelson brings more than 30 years of strategic planning expertise to CEOs in companies of every size. Before joining RMG Networks as CEO, Bob served as an operating partner with private equity firm Sterling Partners, where he consulted with the 30 portfolio-company CEOs in the development of their strategic plans and in preparing them for successful sales of their businesses. His tenure prior to Sterling Partners includes service as CEO of Goliath Solutions, President of iXL, Inc. and CEO of Automation Partners. He lives in Chicago with his wife and three sons and is an avid swimmer and tennis player.

About UPshow
UPshow is the customizable engagement platform that capitalizes on a business’ existing screens to deliver better audience experiences. UPshow’s technology seamlessly connects TV screens and mobile devices, creating a revolutionary in-venue network that drives customer and employee behaviors. Enterprise businesses in the hospitality, entertainment, fitness and healthcare industries rely on UPshow’s plug-and-play technology to create deeper brand engagement and maximize profitability and efficiency.

Founded in 2015, UPshow now reaches customers and employees through more than 25,000 screens in venues around the world. UPshow's customers include hospitality, fitness, entertainment and healthcare venues such as Burger King, Buffalo Wild Wings, Anytime Fitness, Dave and Busters, Chick-fil-A, MD Now, UFC Gyms, Dunkin Donuts, Sky Zones and ATI Physical Therapy among others. For more information, please visit

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Amanda Vassall
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