Upside Real Estate Partners with Side, Adding Cutting-Edge Tech to High-Touch Real Estate Service

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Upside Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses.

Native Houstonian Bob Christian leads Upside Real Estate, whose agents specialize in helping families looking to build wealth, as well as investors looking to expand their real estate portfolios.

As a former computer engineer, I have always been obsessed with the latest and greatest tech, and that’s what we have, thanks to Side. Side offers Upside agents state-of-the-art technology, services, and operations that ensure our clients’ success.

Upside Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses. Side will assist Upside in expanding its high-tech, high-touch service throughout the Houston Energy Corridor.

Upside Real Estate was established by native Houstonian Bob Christian, a former computer engineer and 35-year industry veteran with a penchant for technology. Based in Katy, but servicing West Houston—including Fulshear and Richmond—Upside Real Estate is known for its innovative approach. Its agents specialize in helping families looking to build wealth, as well as investors looking to expand their real estate portfolios.

Partnering with Side will ensure Upside Real Estate remains at the cutting edge of the ever-evolving real estate market while allowing its agents to continue delivering top-of-the-line services to their clients. Upside Real Estate agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

Of the partnership, Christian said, “As a former computer engineer, I have always been obsessed with the latest and greatest tech, and that’s what we have, thanks to Side. Side offers Upside agents state-of-the-art technology, services, and operations that ensure our clients’ success. This frees us to focus on delivering the personalized attention our clients deserve, so that we can build relationships for life.”

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing agents with the best real estate service, experience, and results. Launched in 2017, Side now powers over 700 real estate agents from the top 2% of the industry’s top-producing teams.

About Upside Real Estate
Upside Real Estate helps people transform their lives through homeownership. Whether finding an ideal home or thoughtfully executing a sale, Upside positions clients to realize their future dreams. Each agent at Upside is a real estate innovator that combines compassion with cutting-edge technology. Their industry expertise is grounded by deep Texas roots, and they aim to build relationships for life.

About Side
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Vivien Wang
Side
415.212.8980
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