Upside Real Estate Partners with Side to Uplevel Their Inclusive, Client-focused Service

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Upside Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses.

Headquartered in Chico, Upside Real Estate was established by Dustin Cheatham, who has sold over 150 homes in the past five years alone.

"Side provides an incredible backend system and advanced technology, along with specialized marketing, administrative, and legal teams. This means that no matter how the industry evolves, Upside will be able to serve its clients at the highest level."

Upside Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses. The alliance will ensure that Upside Real Estate, a firm built on integrity, inclusivity, and positivity, is powered by the most advanced platform in the industry.

Upside Real Estate was established by Dustin Cheatham, a rapidly rising star in Chico real estate. Cheatham has sold over 150 homes in the past five years alone, and he has long believed that his clients’ goals are extensions of his own. Headquartered in Chico, Upside is a collective of residential real estate specialists who are committed to offering superior end-to-end service.

Partnering with Side will ensure Upside Real Estate remains at the cutting edge of the evolving real estate market while allowing its agents to continue delivering premium services to their clients. Upside Real Estate agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

“Since 2015, I’ve prided myself on being a dedicated advisor who consistently achieves the best outcomes for my clients,” Cheatham said. “Side provides an incredible backend system and advanced technology, along with specialized marketing, administrative, and legal teams,” he continued. “This means that no matter how the industry evolves, Upside will be able to serve its clients at the highest level.”

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.

About Upside Real Estate
Upside Real Estate is a trusted resource for buyers and sellers throughout Chico and the Sierra Nevada Foothills. Clients are at the center of everything at Upside, and promoting client-interests is the firm's No. 1 focus. Through collaboration, advocacy, and professionalism, Upside agents provide an exceptional service with the goal of delivering a high-end experience and rapid results. To learn more, visit http://www.homesbyupside.com.

About Side
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Vivien Wang
Side
415.212.8980
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