WaterField Designs debuts the Flex Gym Bag, incorporating solutions to common workout storage challenges identified by over 1,400 fitness enthusiasts through the company's Community Design process. The premium duffel incorporates a ventilated collapsible shoe compartment, a water- and mold-resistant dirty clothes bag, an easy-retrieve lock and key leash, and a locker-friendly design suitable for gym, work, or travel use.
SAN FRANCISCO, Jan. 1, 2025 /PRNewswire-PRWeb/ -- San Francisco's WaterField Designs employed its pioneering Community Design method to create the ultimate gym bag — the Flex Gym Bag — for everyone from fitness-fanatics to weekend workout warriors. Developed with input from over 1,400 exercise enthusiasts, this premium fitness bag combines gym-optimized features, materials, and sizing that directly meet users' needs, while maintaining a sophisticated aesthetic adaptable for work or travel.
"Our crowdsourcing contributors, including hundreds from my local gym, helped us develop a gym bag with features unlike any other on the market — just in time for everyone's New Year's exercise resolutions," said Gary Waterfield, company owner. "I love that it keeps my shoes, clean and dirty clothes, and water bottles all separated and that when I travel, the gym-specific pockets work great with my iPad, AirPods Max, and other gear."
The Flex Gym Bag's inventive details address survey participants' most cited pain points. An attached leash for a gym lock and keys ensures they are easy to find and never lost, resolving a common complaint among survey respondents. The gym duffel includes a washable, water- and mold-resistant drawstring bag to separate wet and dirty clothes from clean items, addressing another critical need.
Respondents complained that existing fitness bags are disorganized "black holes" with restrictive openings, prompting WaterField's design team solutions: a wide U-shaped opening with two-way zippers enables effortless packing, five interior pockets of various sizes provide comprehensive organization for workout gear, and a gold water-resistant liner ensures instant visibility of contents. A simple yet clever vertical hanging loop allows gym goers to suspend the bag in a standard locker, ensuring easy access and preventing the bag from collapsing at the bottom during workouts.
A dedicated shoe compartment is ventilated with Monolite™ mesh, a textile significantly stronger than mesh used in other sports bag shoe compartments. For increased flexibility, this compartment tucks into a discreet pocket on the bag's floor, expanding the internal space for those who expressed a wish to use the bag for travel as well. Additional features flexible for travel include a rear compartment for gym gear that can fit an 11-inch iPad, a hidden Air Tag pocket, a side pocket for a water bottle and protein shaker that can alternatively stow the AirPods Max in the WaterField Shield Case, and a rear strap that fits over a wheeled suitcase handle.
Features:
- Three distinct compartments organize gear: large main compartment with five interior pockets, front pocket with additional internal pockets, and a large rear zippered compartment (that can fit an 11-inch iPad in a sleeve).
- Two-way waterproof zippers in a U-shape grant wide, full-view access to main compartment.
- Gold water-resistant liner ensures instant visibility of contents.
- Designated shoe compartment, ventilated with Monolite™ mesh, tucks away when not in use.
- Discreet AirTag pocket hides inside the shoe compartment.
- Washable water- and mold-resistant draw-string bag separates dirty or wet clothes.
- Tethered carabiner attaches to a lock and/or keys.
- Nylon loop hangs gym bag vertically in standard gym lockers.
- Large, zippered side pocket holds a water bottle and a protein shaker (or fits the AirPods Max).
- Exterior loops on side pocket provide convenient place to attach additional gym gear.
- Long handles with anti-slip material on the underside can be carried by hand or worn securely over the shoulder.
- Metal D-rings attach to an optional shoulder strap.
- Wheeled-suitcase passthrough adds convenience for travelers.
- Top-quality materials ensure longevity: 1050 denier ballistic nylon, rugged waxed canvas, YKK weatherproof zippers, and Monolite™ mesh.
- Meticulously handcrafted in WaterField's San Francisco sewing studio.
Since its inception in 1998, WaterField Designs has incorporated customer feedback into its product designs to create cases specifically tailored to their needs. The company created its Community Design Program to formalize the practice of gathering end-user input. The new WaterField Flex Gym Bag joins the company's full line of laptop sleeves, backpacks, briefcases, duffels, gaming cases, wallets, and custom bags and cases designed to transport and protect the gear modern professionals carry throughout the day.
Availability & Pricing
Flex Gym Bag
Price: $389.
Colors and Materials: 1050 denier black ballistic nylon or rugged tan waxed canvas. Monolite™ breathable mesh. YKK weatherproof zippers. Custom metal zipper pulls. Metal D-rings.
One size: 25 liters—17.5 x 9.5 x 9 inches; 2.2 lbs.
Optional add-ons: Supreme Shoulder strap
Pre-order now. Shipping begins Jan 13.
About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."
WaterField Designs, SFbags, and Flex Gym Bag are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2025. All Rights Reserved.
Media Contact
Heidi Marzke, Waterfield Designs, 4152970088, [email protected], https://www.sfbags.com/
SOURCE Waterfield Designs
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