Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

US-Made WaterField Flex Gym Bag Features Customer-Inspired Design Solutions


News provided by

Waterfield Designs

Jan 01, 2025, 00:05 ET

Share this article

Share toX

Share this article

Share toX

WaterField Flex Gym Bag — the ultimate buy-it-for-life duffel
WaterField Flex Gym Bag — the ultimate buy-it-for-life duffel

WaterField Designs debuts the Flex Gym Bag, incorporating solutions to common workout storage challenges identified by over 1,400 fitness enthusiasts through the company's Community Design process. The premium duffel incorporates a ventilated collapsible shoe compartment, a water- and mold-resistant dirty clothes bag, an easy-retrieve lock and key leash, and a locker-friendly design suitable for gym, work, or travel use.

SAN FRANCISCO, Jan. 1, 2025 /PRNewswire-PRWeb/ -- San Francisco's WaterField Designs employed its pioneering Community Design method to create the ultimate gym bag — the Flex Gym Bag — for everyone from fitness-fanatics to weekend workout warriors. Developed with input from over 1,400 exercise enthusiasts, this premium fitness bag combines gym-optimized features, materials, and sizing that directly meet users' needs, while maintaining a sophisticated aesthetic adaptable for work or travel.

"Our crowdsourcing contributors, including hundreds from my local gym, helped us develop a gym bag with features unlike any other on the market — just in time for everyone's New Year's exercise resolutions," said Gary Waterfield, company owner. "I love that it keeps my shoes, clean and dirty clothes, and water bottles all separated and that when I travel, the gym-specific pockets work great with my iPad, AirPods Max, and other gear."

Our crowdsourcing contributors, including hundreds from my local gym, helped us develop a gym bag with features unlike any other on the market — just in time for New Year's exercise resolutions.

Post this

The Flex Gym Bag's inventive details address survey participants' most cited pain points. An attached leash for a gym lock and keys ensures they are easy to find and never lost, resolving a common complaint among survey respondents. The gym duffel includes a washable, water- and mold-resistant drawstring bag to separate wet and dirty clothes from clean items, addressing another critical need.

Respondents complained that existing fitness bags are disorganized "black holes" with restrictive openings, prompting WaterField's design team solutions: a wide U-shaped opening with two-way zippers enables effortless packing, five interior pockets of various sizes provide comprehensive organization for workout gear, and a gold water-resistant liner ensures instant visibility of contents. A simple yet clever vertical hanging loop allows gym goers to suspend the bag in a standard locker, ensuring easy access and preventing the bag from collapsing at the bottom during workouts.

A dedicated shoe compartment is ventilated with Monolite™ mesh, a textile significantly stronger than mesh used in other sports bag shoe compartments. For increased flexibility, this compartment tucks into a discreet pocket on the bag's floor, expanding the internal space for those who expressed a wish to use the bag for travel as well. Additional features flexible for travel include a rear compartment for gym gear that can fit an 11-inch iPad, a hidden Air Tag pocket, a side pocket for a water bottle and protein shaker that can alternatively stow the AirPods Max in the WaterField Shield Case, and a rear strap that fits over a wheeled suitcase handle.

Features:

  •     Three distinct compartments organize gear: large main compartment with five interior pockets, front pocket with additional internal pockets, and a large rear zippered compartment (that can fit an 11-inch iPad in a sleeve).
  •     Two-way waterproof zippers in a U-shape grant wide, full-view access to main compartment.
  •     Gold water-resistant liner ensures instant visibility of contents.
  •     Designated shoe compartment, ventilated with Monolite™ mesh, tucks away when not in use.
  •     Discreet AirTag pocket hides inside the shoe compartment.
  •     Washable water- and mold-resistant draw-string bag separates dirty or wet clothes.
  •     Tethered carabiner attaches to a lock and/or keys.
  •     Nylon loop hangs gym bag vertically in standard gym lockers.
  •     Large, zippered side pocket holds a water bottle and a protein shaker (or fits the AirPods Max).
  •     Exterior loops on side pocket provide convenient place to attach additional gym gear.
  •     Long handles with anti-slip material on the underside can be carried by hand or worn securely over the shoulder.
  •     Metal D-rings attach to an optional shoulder strap.
  •     Wheeled-suitcase passthrough adds convenience for travelers.
  •     Top-quality materials ensure longevity: 1050 denier ballistic nylon, rugged waxed canvas, YKK weatherproof zippers, and Monolite™ mesh.
  •     Meticulously handcrafted in WaterField's San Francisco sewing studio.

Since its inception in 1998, WaterField Designs has incorporated customer feedback into its product designs to create cases specifically tailored to their needs. The company created its Community Design Program to formalize the practice of gathering end-user input. The new WaterField Flex Gym Bag joins the company's full line of laptop sleeves, backpacks, briefcases, duffels, gaming cases, wallets, and custom bags and cases designed to transport and protect the gear modern professionals carry throughout the day.

Availability & Pricing
Flex Gym Bag
Price: $389.
Colors and Materials: 1050 denier black ballistic nylon or rugged tan waxed canvas. Monolite™ breathable mesh. YKK weatherproof zippers. Custom metal zipper pulls. Metal D-rings.
One size: 25 liters—17.5 x 9.5 x 9 inches; 2.2 lbs.
Optional add-ons: Supreme Shoulder strap

Pre-order now. Shipping begins Jan 13.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."

WaterField Designs, SFbags, and Flex Gym Bag are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2025. All Rights Reserved.

Media Contact

Heidi Marzke, Waterfield Designs, 4152970088, [email protected], https://www.sfbags.com/

SOURCE Waterfield Designs

Modal title

Flex Gym Bag in black with included water- and mold-resistant drawstring bag
Flex Gym Bag in black with included water- and mold-resistant drawstring bag
Ample compartments and pockets organize everything you need
Ample compartments and pockets organize everything you need
Top View -  (black floor pocket stows shoe compartment when not in use)
Top View - (black floor pocket stows shoe compartment when not in use)
Separate shoe compartment tucks into interior pocket when not in use.
Separate shoe compartment tucks into interior pocket when not in use.
Tethered carabiner attaches to a lock and/or keys
Tethered carabiner attaches to a lock and/or keys
Nylon loop for hanging vertically in gym lockers or hotel rooms
Nylon loop for hanging vertically in gym lockers or hotel rooms
Side pocket holds water bottle and protein shaker
Side pocket holds water bottle and protein shaker
Nylon exterior loops for attaching additional gear
Nylon exterior loops for attaching additional gear
Long handles with anti-slip material on the underside for hand or shoulder carry
Long handles with anti-slip material on the underside for hand or shoulder carry
Wheeled suitcase passthrough
Wheeled suitcase passthrough
AirTag pocket hidden in shoe compartment
AirTag pocket hidden in shoe compartment
Rear compartment for additional fitness gear storage
Rear compartment for additional fitness gear storage
Rear compartment also fits an 11-inch iPad.
Rear compartment also fits an 11-inch iPad.
Large water-bottle pocket accommodates AirPods Max in WaterField Shield Case
Large water-bottle pocket accommodates AirPods Max in WaterField Shield Case
The multi-purpose duffel adapts perfectly to travel.
The multi-purpose duffel adapts perfectly to travel.
Flex Gym Bag in waxed canvas with optional Suspension Shoulder Strap
Flex Gym Bag in waxed canvas with optional Suspension Shoulder Strap
U-shaped opening; three open pockets on one side
U-shaped opening; three open pockets on one side
Two large open pockets on facing side
Two large open pockets on facing side
Brown waxed canvas or black ballistic nylon
Brown waxed canvas or black ballistic nylon
Flex Gym Bag in black ballistic nylon
Flex Gym Bag in black ballistic nylon
Flex Gym Bag in brown waxed canvas
Flex Gym Bag in brown waxed canvas
Long comfortable handles also fit over shoulder
Long comfortable handles also fit over shoulder
Vertical hanging loop and U-shaped opening facilitate easy access while in a gym locker
Vertical hanging loop and U-shaped opening facilitate easy access while in a gym locker
Long handles with anti-slip material fit over the shoulder
Long handles with anti-slip material fit over the shoulder
Long handles with anti-slip material fit over the shoulder
Long handles with anti-slip material fit over the shoulder
Flex Gym Bag in black with included water- and mold-resistant drawstring bag Ample compartments and pockets organize everything you need Top View -  (black floor pocket stows shoe compartment when not in use) Separate shoe compartment tucks into interior pocket when not in use. Tethered carabiner attaches to a lock and/or keys Nylon loop for hanging vertically in gym lockers or hotel rooms Side pocket holds water bottle and protein shaker Nylon exterior loops for attaching additional gear Long handles with anti-slip material on the underside for hand or shoulder carry Wheeled suitcase passthrough AirTag pocket hidden in shoe compartment Rear compartment for additional fitness gear storage Rear compartment also fits an 11-inch iPad. Large water-bottle pocket accommodates AirPods Max in WaterField Shield Case The multi-purpose duffel adapts perfectly to travel. Flex Gym Bag in waxed canvas with optional Suspension Shoulder Strap U-shaped opening; three open pockets on one side Two large open pockets on facing side Brown waxed canvas or black ballistic nylon Flex Gym Bag in black ballistic nylon Flex Gym Bag in brown waxed canvas Long comfortable handles also fit over shoulder Vertical hanging loop and U-shaped opening facilitate easy access while in a gym locker Long handles with anti-slip material fit over the shoulder Long handles with anti-slip material fit over the shoulder

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.